Step by step guide to convert your personal account into a business profile

Prerequisites

Before beginning, please check you have the following :

• Have a Facebook Company Page . Not obvious at first sight but this is required because later you will need to link your  Brand Instagram Business Profile to your Brand Facebook Company Page. Also, as you know, Instagram belongs to Facebook.
• Have a role on your Facebook company page. Role is attributed by an admin to your Personal Facebook account / profile. Roles are Admin, Editor, Moderator, Advertiser or Analyst. To be added with a role, just ask any admin of the page to add you. It is simple : any admin must go to the page > page role > assign a new page role > write your Facebook name or email. More details here.
• Make sure your Instagram profile is public. Private accounts can’t switch.
• Have a mobile application on Android or IOS : you can not find the button to switch on Instagram website, which has reduced features than the mobile app.

How to setup your Instagram Business Profile

Now you can do the easier actions. Note that you can revert to Personal Profile any time or unlink a Facebook easily.

• Switch to Business : more details here.
  • open your Instagram mobile app
  • go to the top right gear icon
  • click on settings
  • click on switch to business profile

• Link Instagram with your Facebook: more help here
  • open your Instagram mobile app
  • go to the top right gear icon
  • click on settings
  • search for linked accounts
  • click on Facebook and login.

What are Instagram Business Profile Benefits ?

Instagram Business Profile has been introduced in 2016 but adoption rate is not as fast as expected. Its benefits may turn out to be not attractive enough to get more users.

• Access to Instagram Insights : One of the key benefits. Instagram Insights provides with all of the essential analytics and performance statistics about your account and how your posts perform. Great for ROI and performance follow up.
• Add a contact button: Good CTA to enable your brand to get leads or contacts from Instagram. Also shop or office location can be added.
• Perform advertisement: Advertise on Instagram and use promoted posts. Also more interconnexion with Facebook ad system.
• More possibilities on third party apps : Having an Instagram Business Profile is mandatory to perform actions such as aggregating hashtags on social media aggregators such Dialogfeed.
• Share links on Instagram Stories. You can drive traffic to your brand website or a product page from your Instagram Stories. Top benefit if you have lots of followers.