Social wall for event
How to best use it and for which ROI ? Social walls are today easy to implement: lots of firms or organization do have Facebook, Twitter or Instagram contents to fuel a social wall in 5 min.
Hereunder you can find some examples of firms who implemented a social wall during an event or in a public place, where thousands of visitors saw them or interacted with it through Facebook, Twitter or Instagram.
1 / publish your customers posts in your social wall
On a social wall for events or tradeshow, you can propose your clients to take photos or send comments to your predefined hashtags. ROI is high: engage your customers and amplify your brand. Kia succeeded in inspiring its visitors during worldcup. Some of its figures in several weeks: 15 000 signups, 2000 posts on social networks, 100 leads…
Dialogfeed advices for an efficient social wall for events: choose and highlight a post by making it bigger, like a newspaper first top article, use a background to make the wall visually attractive, launch a special hashtag with an invented orthography and prompt users to publish with # both photo + text rather than text alone.
2 / animate your places with your brand posts in a wall
In your office halls or shops TV, you can display social news and information to attract visitors’ attention. Qwartz implemented social walls in its mall to provide shops visitors with an unique digital experience. Qwartz wall is displaying news about social networks, shops and mall on giant screens.
Dialogfeed advices for an efficient social wall: customize the wall design with your own CSS, use various content feeds for your wall, with a strong focus on localized information about the place or highly customized information around the local event.