Upcoming Social Media Marketing Trends 2019
It is a fact that social media trends are changing fast and continuously : that is why it is very important to regularly follow up the latest trends in this domain. To be successful, you need to make sure that your strategy is relevant and up-dated.
In the past years, all social media platforms have seen lots of changes. Lots of positive and negative things happened while these social media trends were arising and now the time have come to implement new social media marketing strategies. The point is to find out trends that suit your business the best and to adapt your existing social media marketing strategy accordingly.
Let’s have a look at the latest trends of the year and the way they can have an influence in 2019, so that you can make required changes that are essential for your business:
Thanks to their updated algorithm, Facebook started focusing on meaningful conversations. It means that the social website started to support content which leads to a worthwhile interaction. Because of it, page managers started to create more engaging content. It is nowadays the only thing that keeps you relevant and make you able to survive in this competitive market.
As the whole social media sector is moving forward, algorithms are getting smarter, and finding the relevant engagement is now much longer and more complicated. Getting likes, comments and sharing posts don’t work anymore. Social platforms are advancing their engagement processes, and these using these methods will not be beneficial for you in the long-run anymore.
We reached a most crucial time when you can’t use shortcuts to get success anymore. You need to think differently and start using foolproof strategy on every social media website to be in contact with your followers quickly and in a sustainable way.
Use social media to fuel up sales
Social media is the most suitable platform for enhancing your brand’s popularity. It gets easy for you to do the branding of your products with the help of social sites and customers can get all required details before making a final purchase.
A social media platform is not limited to just engaging the users, it can even leads to fuel up sales. In a survey of 2018, it has been found that more than 50% of customers using social media. In that race, Facebook, Instagram, and Pinterest are on top.
In 2019, brands are getting better opportunities to groom their social media strategy by using these social sites. Using sales language can help you convey your story but it is not compulsory to convince the users. Once your customers has discovered your product, it gets easy for you to drive sales.
Influencer marketing strategy works
Using Influencer marketing strategy is now a must to ensure your success. For a better promotion, brands are getting in touch with applicable influencers.
This trend is growing but became a big-budgeted deal for small businesses. This is why micro-influencers started to offer their services to smaller businesses. They are enough to bridge the gap and can let you enjoy promotional services in limited budget.
These micro-influencers may be as popular as celebrities but they can still help you connect with their followers and their community. You need to ensure that you have approached the right professional to have an influence on the target audience.
Apart from micro-influencer, there is even a trend of nano-influencers which have in general less than 10,000 followers. There might be small and have fewer followers but people believe them because of their passion towards a specific field. You can appoint a nano-influencer on a low-budget but you will have to explore more in order to find the right one.
Followers should be genuine
Instagram is the most efficient social media website in the social media landscape.
Lots of Instagram accounts have increased their number of followers artificially to enhance the number of followers. A number of service providers can supply you with fake followers which can help you earn great amount of money.
Nevertheless, Instagram’s new algorithm will not consider fake likes, comments or follows. Also, it stopped considering third-party apps used to increase popularity. Instagram now has its own analyzing tools to identify the in-authentic type of activities.
It is an important step taken by Instagram to maintain their position where people can generate only real engagement. As social media marketing strategies are changing, Instagram will do every possible change to maintain relevance and engage a genuine audience. If you do not engage with your audience, you should spend some time on growing your community and ignore getting fake followers and likes.
Shouldn’t focus on a specific social site
As the market is getting more competitive, you should concentrate on the popular social media channels for your business. It is not that time when people used a site like Facebook to engage the audience. It is mandatory for you to explore all such social media sites on which people have their account.
For a better conversion, your details should not be the same for all social media platforms. To ensure positive results, you should extend your boundaries and focus on bringing the best ROI for your business.
In this year of 2019, you should spend most of your time on the channels that are only worth our attention. Therefore you should start analyzing where you can find your interested audience and which channels work better for your business goals. Try to review your performance and set your goals to do improvements in the best possible manner.
Messaging apps are in trend
Messaging applications have got better recognition than social media apps in respect to its usage and going to be dominant in 2019. People have shifted their interest and started using private messaging application. To interact with loved ones or to be in touch with brands, everyone is using messenger applications.
Back in 2017, marketers felt that messaging apps were to affect social media. Messaging applications like WhatsApp, WeChat, Viber, etc have acquired a huge percentage of the messaging market. These messaging applications have added several features that go beyond just sending messages. Whether it is story or news update, they have everything that might interest you! As it has been found that big brands and publishers are already following this messaging trend, you should consider this for your business growth.
User-generated content plays an important role
Customers have become attentive and do proper research before they choose an item for them. For a business owner, it is not easy to generate the desired profit as people compare the price of the same product on different websites. They search for better deals before they proceed to buy the product.
Referrals, word of mouth, and the story behind a product are important in enhancing the buying decision of the product. Lots of businesses have started taking help from user-generated content for promoting their brands and products. By the help of user-generated content, promotion of your product will be easy.
For creating a better recognition, you can add options like ‘share your click’, ‘ favorite memory with the product’, or can add the hashtag feature. Also, you can reward customers who provided you with better reviews. It can help you create brand awareness and the number of interested users will increase. You would be able to generate better leads with minimal investment.
Videos can have a better influence
The trend of using videos is going to increase in the year 2019 and can be dominant over other marketing methods. There is a possibility that 70- 80% of the content which we see online will be in the form of video.
Previously, live videos were only famous on YouTube but social sites like Facebook and Instagram can now also notify you when someone goes live. The genuineness of live videos makes it worthwhile to social sites visitors. Live videos increase the trust and make a brand more reliable. It is one of the applicable trends that you can’t ignore.
The reason that videos are getting more important is that you can film it without any problem. But be careful, live videos are spontaneous and things might start going the wrong way : there is a need to avoid technical issues before you start one.
AR is equally important
Augmented Reality is making its place in the social media domain, especially with the use of facial filters. It is required for a business owner to use innovative methods and take benefits of the existing and upcoming AR features. As AR becomes more acceptable, you would be able to provide an engaging and personalized experience to your users.
The better solution : using social walls
It is the most effective source that gathers information from different social media websites in one place. By using the social wall, you would be able to do all digital communication related to your event and will motivate people to interact.
By taking help of all above-mentioned social media marketing trends, you can focus on improving the customer service experience. All these trends will add value to the customer and engage them along with you. The year 2019 will essentially be the year of instant satisfaction for a customer.
Bryan Lazaris is a social media expert who holds several years of experience. He has a flare of writing and has an interest in sharing his deep knowledge to the audience. Apart from this, he writes on other associated topics too.