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When a company is facing a crisis, silence is never the answer. Averting your eyes from the troubles can only do you damage. You need to provide support to people as they are trying to make out the arising issues. That support can be rapidly provided thanks to social media. Even if you are awareRead more

As all social media platforms have started supporting hashtags, the use of hashtags for promoting a brand or a company is increased. There are 2.96 billion social media users around the world, according to Statista. If you are ready to engage with the vast target audience, planning your marketing strategies around hashtags becomes crucial. However,Read more

  The Coronavirus has locked up millions of people in their homes. Businesses have shuttered down, and economies are disrupted worldwide. What will be the future of the corporate world? Will your business be able to survive? How will you reach the clients? These questions are a challenge for every business, big or small. WhileRead more

What is UGC? Acronym for User Generated Content, Content Generated by users or customers. The main advantage of UGCs is its authenticity. Indeed, Internet users are neither paid nor mandated by brands to write this content. They, therefore, produce authentic opinions intended to help other users in their choices, in all areas (buying fashion, travel,Read more

A record not seen since the beginning of the covid-19 crisis. Many owners are abandoning their pets in the belief that their hairballs represent a potential risk of transmission of covid-19.  What about transmission?  Well, there’s no possible transmission. When traces of the virus were detected in the nasal cavities of a dog in HongRead more

In this competitive world, we are bombarded with huge amount of data on a daily basis. Whether we are scrolling through social media or watching TV, data is being consumed everywhere in the form of content. Top-notch marketers believe that content can make or break your brand. Gone are the days when companies used toRead more

Content is King! The above saying is not only true but also very helpful to get success in this digital era. Without a compelling content marketing strategy, there are almost negligible chances of getting the correct audience and developing a long term business. Though these content marketing strategies may vary, their aim is nearly theRead more

Online marketing is the world’s most effective brand promotion technique and social media marketing defines almost the entire concept. Everyone want a marketing effective for his company. As it is, Social media marketers from all over the world are faced withan ever-growing list of tasks. From customer support to creating and sharing valuable content onRead more