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What is UGC? Acronym for User Generated Content, Content Generated by users or customers. The main advantage of UGCs is its authenticity. Indeed, Internet users are neither paid nor mandated by brands to write this content. They, therefore, produce authentic opinions intended to help other users in their choices, in all areas (buying fashion, travel,Read more

A record not seen since the beginning of the covid-19 crisis. Many owners are abandoning their pets in the belief that their hairballs represent a potential risk of transmission of covid-19.  What about transmission?  Well, there’s no possible transmission. When traces of the virus were detected in the nasal cavities of a dog in HongRead more

In this competitive world, we are bombarded with huge amount of data on a daily basis. Whether we are scrolling through social media or watching TV, data is being consumed everywhere in the form of content. Top-notch marketers believe that content can make or break your brand. Gone are the days when companies used toRead more

Content is King! The above saying is not only true but also very helpful to get success in this digital era. Without a compelling content marketing strategy, there are almost negligible chances of getting the correct audience and developing a long term business. Though these content marketing strategies may vary, their aim is nearly theRead more

Online marketing is the world’s most effective brand promotion technique and social media marketing defines almost the entire concept. Everyone want a marketing effective for his company. As it is, Social media marketers from all over the world are faced withan ever-growing list of tasks. From customer support to creating and sharing valuable content onRead more

It’s pretty much a truism that you need to be keyed in to the latest digital marketing statistics and the hottest trends for your digital marketing strategy to remain effective in 2019 and beyond. Whether you rely on SEO, social media, content marketing, paid online advertising, or email marketing to generate leads for your business and convertRead more

One of the biggest challenge businesses face is retaining customers. You can have a customer make a purchase once, but the struggle begins when you try to get them back for a repeat purchase. It costs 5 to 25 times as much to attract a new customer than to retain an existing one which isRead more

Best Tips for Successful Influencer Marketing on Social Media Technology has infused a shift in the marketing strategies of large and small businesses. Come to think of it, decades ago, distance and time stood as a barrier against a lot of endeavours inclusive of marketing. Traditional marketing measures required physically meeting potential customers to convinceRead more

People tend to focus only on Google for their searches and completely forgot that there are other search engines too. Yes, ranking on Google might be a best objective, as it is one of the largest search engines with more than 3 billion searches every day. But, you cannot deny that the market houses someRead more

How to Adjust Your Small Business to Changing Social Media in 2019   Discover Social Media Trends for Small Business in 2019 ! To thrive in today’s competitive marketplace, your small business needs to adapt to the most predominant marketing trends. Social media channels have grown exponentially, as, in 2019, almost every person who ownsRead more