Online marketing is the world’s most effective brand promotion technique and social media marketing defines almost the entire concept. Everyone want a marketing effective for his company. As it is, Social media marketers from all over the world are faced withan ever-growing list of tasks. From customer support to creating and sharing valuable content on social media platforms to draw new crowds and drive engagement, it can be a bit challenging to stay on top of everything.
Luckily, there are a plethora of top-notch social media tools on the market to help social media marketers succeed in their role and remain productive day after day.
Research and Listening Tools, Content Curation Tools, and Graphic Tools can be used to enhance effectiveness to great levels.
Looking for a few professional tools to rev up your social media results? This article explores the greatest social media tools brands can use to succeed in 2019 and beyond. Utilizing these social media tools in your daily workflows will boost your results across the board.
Research and Listening Tools
The best content in the world would amount to nothing without direction. Research and listening tools arm you with important information as well as a breakdown of key topics and keywords in your industry. With these, you get to know the right channels to use for your content and how to make it resonate with your target audience.
Pricing: From $79/month
Used by renowned companies such as Yahoo, Vimeo, TED, and National Geographic, BuzzSumo is designed to help a social media marketer analyze what platforms are the best for certain topics. You can discover industry keywords, trending topics, key influencers for content promotion, and check backlinks through professional inbuilt tools such as content insights, competitor research, APIs and Brand Monitoring.
Perhaps the most impressive thing about this tool is that you are able to gather a better understanding of your influence on social media and develop a better content strategy after seeing which of your social media pages were interacted with the most. This way, you avoid the hassle of monitoring multiple social media channels to see how your articles are performing.
Pricing: Starting from $29/month
Mention is an online marketing insights platform designed to monitor your industry, customer, campaigns, competitors, products, and brands to provide real-time updates. You can monitor your brand, study the competition, create reports, narrow your focus, find influencers, and even manage a crisis before it gets out of hand. There’s a free version of the app that allows free users to use 1 basic alert, 1 social account, and 250 mentions.
Content Curation Tools
Content curation is an important part of social media marketing. And it can be troublesome especially when you don’t have the time to do ample research.
With so many sites replicating the same content over and over, these tools can help you identify which are articles are worth taking a look at:
Pricing: Starting from $250/month
Dialogfeed is an innovative Saas Engagement Solution that can help you increase your audience. It is a social media aggregator platform bringing the power of social media feed on a social wall that you can display on a Website & all screens.
These are the some of great features of SocialFeed by Dialogfeed :
Amplify: Increase your clients & targets reach
Inspire: Show your influencers to your passive communities
Engage:Drive more engagement to your brand
Conversion: Convince your visitors with great user reviews & contents
SEO:Improve your ranking on search engines
Roi: Improve your sales & engagement
Pricing: Starting from $15 month
Buffer is a social media marketing app designed to help you schedule & publish thumb-stopping articles as you build your following on social media platforms. You can accomplish everything that goes into crafting exceptional content- drafting the content, coordinating with a team, orchestrating all social media campaigns, name it! You can also use the past feature to evaluate the level of engagement on already published posts.
Pricing: Starting from $29/month
Hootsuite is an intuitive, fluid, and powerful application designed with the average user in mind. It allows you to discover unique content to repost/rewrite. The tool has the ability to line up search streams based on your location, keywords, and hashtags. You can also organize content using the content library andschedule content as you surf using the Extension.
IFTTT was inspired by the idea of combining gadgets & items, including content pieces. With it, you can combine a set of instructions and upload as a tweet or caption for your Instagram post.
Pricing: Starting from $9.99 per month but there’s a free version with limited Content Curation Feeds.
Everypost proves a very useful app when you want to curate all your content from one place. It pulls all the relevant media you will need from popular sources such as Instagram, Youtube, RSS feeds, and more. After curating your content, you can customize it for the different social media channels. Can social media publishing get any more simplified than this?
Perhaps the most important aspect of a social media marketing campaign is compelling content. As much as the content needs to be well researched, it needs to be slick and well presented. Here are the top tools for creating likable social media graphics:
Canva, a platform so many marketers rely on to create high-quality graphics and edit images, tops our list in this category. It comes with tons of icons, and illustrations to make your images appear professional without having to do so much of the design work yourself.
Canva has an intuitive drag and drop interface plus a wide collection of images, templates, and over 2 million graphic elements to use. If you do not want to use these, you can also upload yours and use them as the base for your work.
If you are looking for something more than just a simple drag and drop image editor, you can upgrade to Canva for Work to unlock loads of elite collaboration tools.
Pricing: Starting from $5/month
While videos are the most effective strategy for driving engagement, many marketers find that they lack the tools to create videos for their campaigns. Animotois designed to bridge this gap, making it a piece of cake for anyone to create a high-quality video from scratch.
Price: Depends on what you want to accomplish.
Last on our list is Visage, a tool that helps brand owners design graphics that are specially optimized for every social media platform. It comes with loads of templates that make adding a personal touch to your social media campaign so easy. This way, your campaign remains consistent across all social media platforms.
And there you have it. The tools that will be making social media effective in 2019 and beyond!