• SocialWall
    • Multipost
    • Slider
    • Features
    • Prices
    • I Post, I Plant, I Help
  • Services
  • Blog
  • en
  • Log in
  • Free Trial

Using Instagram Challenges To Boost Business Profile

    Home Blog Using Instagram Challenges To Boost Business Profile
    NextPrevious

    Using Instagram Challenges To Boost Business Profile

    By Frédéric Escarieu | Blog, Display | Comments are Closed | 9 July, 2019 | 0
    Share
    Tweet

    It goes without saying these days, but social media is a hugely valuable tool for businesses. There are so many opportunities for integrated advertising, promotion and customer relations in an environment which is informal and personal. Things like influencers, sponsored posts and feed advertising all make social media a great place to promote your business. One of the best, in this regard, is Instagram, a social media platform with an enormous number of users, some statistics putting it at over 500 million daily. Despite how fertile Instagram is as the soil for marketing and business promotion, a lot of businesses struggle with how they should operate on Instagram to the greatest effect. This is something which no amount of business school will ever really teach you. One of the best methods is by doing an Instagram Challenge. When executed properly, taking part in an Instagram challenge should really boost your business’ engagement with followers and would-be followers. With that said, let’s get to grips with what an Instagram challenge is and how to use it effectively.

    What is an Instagram Challenge?

    Instagram challenges mostly appear the same in basic format but have differences in the details. “Usually an Instagram challenge involves an account, or many accounts, posting every single day for a period of time with content which has a consistent theme”, explains Felix Gray, marketing blogger at LastMinuteWriting and ResearchPapersUK. The theme could be anything from innovative uses of your products to employees with special stories. The key idea is the consistency, so that the challenge lasts a certain amount of time, 50 days maybe, or a month, and you never fail to upload. If you don’t upload, then you’ve failed the challenge. Beyond that there aren’t really any other rules to obey, it’s extremely flexible. The content can be all sorts of different things but once you do choose your niche you want to stick with it.

    Boosting Your Following

    Gaining followers is always a bit of a tricky one for business Instagram accounts. Having followers is great because you can market to them so easily. But there’s usually an initial reluctance amongst average users to immediately start following company Instagram accounts. Challenges give users a reason to follow, to see the challenge play out, and allow you to engage with the hashtag meta in a consistent way. You’re giving yourself a much greater chance of scooping extra followers by using a challenge as a tool to promote your page. For more of an edge, you can use Saas solutions like Social Walls to make the most of the user generated content dragged on social media by your hashtag challenge! All the posts linked to your challenge will be aggregated and display in the same place (web or TV), which will boost the interest for the challenge and make people want to participate to see their post displayed as well!

    Boosting Engagement

    One thing that companies, even ones with lots of followers to start with, struggle with, is keeping their followers engaged. Instagram success is a highly statistical, complex issue that you could have data scientists study for years. In general though, consistency, meaning the regularity with which you upload content, is absolutely key for success. “Challenges breed that sense of reliability and consistency which works wonders when you are trying to maximize the average user’s engagement with your page”, says Harry Stokes, business writer at DraftBeyond and Writinity. People like, share and comment on more of your posts the more you are able to get them in the habit of seeing your posts appear. What’s more, is that your hashtag frequency will increase the amount that you are visible through hashtag searches, something which is certainly going to work to boost engagement in your page.

    Developing Character

    The final benefit to completing your own Instagram challenge is developing brand identity and page character. Corporate pages which seem corporate can be really off putting in the context of Instagram, a laid back and social environment. Doing challenges makes your page seem like it has some character and allows you to display some human emotion and psychology behind the external face of your brand. This will always work to create a much more engaged and interested followership and help you to boost you page overall.

    Conclusion

    As you can see, Instagram challenges, for as simple and quotidian as they might seem, are actually hugely valuable and can revive and boost your business’ page. It doesn’t’ take much work just a little know how and absolute consistency. With these, you should be well on the way to success.

     

    Author’s Bio

    Harry Conley is a content editor at LuckyAssignments and GumEssays. He develops training procedures and manages the workflow to give writers supplemental support instruction.

    Share
    Tweet
    No tags.

    Frédéric Escarieu

    More posts by Frédéric Escarieu

    Related Post

    • Social commerce: this field needs a fresh start

      By Frédéric Escarieu | Comments are Closed
      Share
      Tweet

      Is Fab.com, the hugely successful design items shop, the only social commerce shop out there? With 8 millions customers in 26 countries, the e-commerce rising stars is not stopping – it’s actually shopping, buying smallerRead more

      Share
      Tweet
      Is Fab.com, the hugely successful design items shop, the only social commerce shop out there? With 8 millions customers in 26 countries, the e-commerce rising stars is not stopping – it’s actually shopping, buying smallerRead more

    • The 5 brands’ diseases on social media

      By Frédéric Escarieu | Comments are Closed
      Share
      Tweet

      For many brands, the social media ‘strategy’ can be summed up to: a race to “Likes” and fans – with Facebook as central point. The results are up to their strategy: poor. After having metRead more

      Share
      Tweet
      For many brands, the social media 'strategy' can be summed up to: a race to "Likes" and fans - with Facebook as central point. The results are up to their strategy: poor. After having metRead more

    • Our recent improvement

      By Frédéric Escarieu | Comments are Closed
      Share
      Tweet

      Since a few months now, Dialogfeed has undergone many improvements, allowing you to manage even better your different widgets. Through our user-friendly backend, you can preview beforehand, your Twitter, Facebook, Youtube posts,… thanks to theRead more

      Share
      Tweet
      Since a few months now, Dialogfeed has undergone many improvements, allowing you to manage even better your different widgets. Through our user-friendly backend, you can preview beforehand, your Twitter, Facebook, Youtube posts,... thanks to theRead more

    • Hashtags on Facebook – what does it mean ?

      By Frédéric Escarieu | Comments are Closed
      Share
      Tweet

      (by Alexandre Vandermeersch, managing Director Dialogfeed) Facebook is looking a little more like Twitter. Indeed, Facebook announced the arrival of hashtags – this is already the case for many of us. This is a significantRead more

      Share
      Tweet
      (by Alexandre Vandermeersch, managing Director Dialogfeed) Facebook is looking a little more like Twitter. Indeed, Facebook announced the arrival of hashtags - this is already the case for many of us. This is a significantRead more

    • How to make your conversational campaign a success

      By Frédéric Escarieu | Comments are Closed
      Share
      Tweet

      Last june, Facebook introduced hashtags on their platform. It did not make a big splash. After Twitter, Instagram & many others leading social platforms, Facebook was late into the game, and it appeared as ‘oneRead more

      Share
      Tweet
      Last june, Facebook introduced hashtags on their platform. It did not make a big splash. After Twitter, Instagram & many others leading social platforms, Facebook was late into the game, and it appeared as ‘oneRead more

    • What is the oldest marketing technique ?

      By Frédéric Escarieu | Comments are Closed
      Share
      Tweet

      A testimonial from a customer. Marketers well before Christ had understood this very deeply. “I can believe all the BS you’re telling me, but I’ll better believe one of your customers talking about it”. MoreRead more

      Share
      Tweet
      A testimonial from a customer. Marketers well before Christ had understood this very deeply. “I can believe all the BS you’re telling me, but I’ll better believe one of your customers talking about it”. MoreRead more

    • Instagram social wall now on Dialogfeed !

      By Frédéric Escarieu | Comments are Closed
      Share
      Tweet

      Create your Instagram social wall ! Instagram, an increasingly important social network, allows you to share your pictures in a fun and fast way, with your friends, your family,…etc. You can also share them onRead more

      Share
      Tweet
      Create your Instagram social wall ! Instagram, an increasingly important social network, allows you to share your pictures in a fun and fast way, with your friends, your family,…etc. You can also share them onRead more

    • Social media is now the first ranking criteria

      By Frédéric Escarieu | Comments are Closed
      Share
      Tweet

      According to a recent study by Searchmetrics, social media shares such as Google +1 & Facebook shares are the most widely factors correlated with the good ranking in Google. Searchmetrics studies the statistic correlation between factors, being ableRead more

      Share
      Tweet
      According to a recent study by Searchmetrics, social media shares such as Google +1 & Facebook shares are the most widely factors correlated with the good ranking in Google. Searchmetrics studies the statistic correlation between factors, being ableRead more

    NextPrevious

    Latest posts

    • Comment rendre les réunions efficaces en temps de COVID ? 
    • Why Do Companies Need to Communicate on Social Media During a Crisis?
    • The Metrics Factory & Saas Advisor lancentSocial Room Inside
    • Best SEO trends 2021
    • Unique Event Digital Marketing Ideas
    • Socialisez enfin votre site web grâce au Pink Friday !
    • Votre e-boutique click & collect sous 48h pour 1€ !
    • How socialfeed widget affects your website’s rank
    • C’est le mois du sapin ! Vendez les en ligne et en click & collect
    • 9 trends in digital marketing for this end of 2020
    • Le Black Friday est mort, vive le Pink Monday: votre site eCommerce OFFERT !
    • Social Analytics to Improve your Social Marketing
    • Préparez maintenant vos événements internes & externes pour les fêtes de fin d’année et pour Janvier 2021!

    Tags

    API Blog Display Ecommerce Event Facebook Hashtag Instagram JSON Linkedin Newsletter SEO Social wall Tools Twitter Weibo Youtube

    Archives

    • May 2021 (1)
    • April 2021 (3)
    • February 2021 (1)
    • December 2020 (3)
    • November 2020 (4)
    • October 2020 (2)
    • September 2020 (3)
    • August 2020 (3)
    • July 2020 (4)
    • June 2020 (1)
    • March 2020 (2)
    • February 2020 (1)
    • January 2020 (1)
    • December 2019 (3)
    • November 2019 (3)
    • October 2019 (1)
    • September 2019 (3)
    • August 2019 (2)
    • July 2019 (3)
    • June 2019 (3)
    • May 2019 (1)
    • February 2019 (3)
    • January 2019 (1)
    • December 2018 (6)
    • November 2018 (2)
    • October 2018 (2)
    • September 2018 (1)
    • August 2018 (1)
    • May 2018 (1)
    • April 2018 (6)
    • March 2018 (7)
    • February 2018 (7)
    • January 2018 (6)
    • December 2017 (3)
    • November 2017 (1)
    • October 2017 (2)
    • September 2017 (2)
    • August 2017 (8)
    • July 2017 (2)
    • June 2017 (1)
    • May 2017 (4)
    • April 2017 (3)
    • March 2017 (5)
    • February 2017 (4)
    • January 2017 (5)
    • December 2016 (8)
    • November 2016 (4)
    • October 2016 (2)
    • September 2016 (3)
    • August 2016 (3)
    • July 2016 (4)
    • May 2016 (1)
    • April 2016 (1)
    • March 2016 (1)
    • February 2016 (1)
    • January 2016 (3)
    • December 2015 (1)
    • November 2015 (1)
    • October 2015 (2)
    • September 2015 (1)
    • February 2015 (1)
    • January 2015 (2)
    • December 2014 (3)
    • November 2014 (6)
    • October 2014 (2)
    • September 2014 (1)
    • August 2014 (3)
    • July 2014 (2)
    • June 2014 (2)
    • April 2014 (1)
    • February 2014 (1)
    • January 2014 (1)
    • November 2013 (2)
    • October 2013 (2)
    • September 2013 (1)
    • August 2013 (1)
    • July 2013 (2)
    • June 2013 (1)
    • May 2013 (2)
    • April 2013 (1)

    Use cases

    • For your Website
    • During Events
    • On Screen in your hall
    • Interactive campaign
    • For e-commerce
    • For internal communication
    • Publishing

    Fonctionalités

    • Aggregate posts
    • Customize with Templates
    • Slider and Carousel
    • API for Developers

    Blog

    • Comment rendre les réunions efficaces en temps de COVID ? 
    • Why Do Companies Need to Communicate on Social Media During a Crisis?
    • The Metrics Factory & Saas Advisor lancentSocial Room Inside
    • Best SEO trends 2021
    • Unique Event Digital Marketing Ideas

    A Propos

    • Our Purpose
    • API for developers
    • Tutorials
    • Partners
    • Covid19NewsWall
    • Contact
    • FAQ
    • Terms of Services
    • Privacy policy
    Copyright 2022 Dialogfeed's team | All Rights Reserved
    • SocialWall
      • Multipost
      • Slider
      • Features
      • Prices
      • I Post, I Plant, I Help
    • Services
    • Blog
    • en
    • English