• SocialWall
    • Multipost
    • Slider
    • Features
    • Prices
    • I Post, I Plant, I Help
  • Services
  • Blog
  • en
    • fr
  • Log in
  • Free Trial

Social media is now the first ranking criteria

    Home Blog Social media is now the first ranking criteria
    NextPrevious

    Social media is now the first ranking criteria

    By Frédéric Escarieu | Blog, Display | Comments are Closed | 11 September, 2013 | 0
    Share
    Tweet

    According to a recent study by Searchmetrics, social media shares such as Google +1 & Facebook shares are the most widely factors correlated with the good ranking in Google.

    Searchmetrics studies the statistic correlation between factors, being able to influence the ranking, and the effective ranking:

    Compared to 2012, the evolution is striking and highlights clearly the impact of social media, especially Google+ (as expected) and Facebook.

    Is it surprising? Honestly, not.  First of all, most users’ requests on Google Search are explicitly or implicitly linked to a recent content, including purchases. We want to know what is the best recent camera, not the one from 2011. But, the classic link (links from other websites’ pages), basis of all SEO, takes typically time to be built. Google needed more ‘signals’ about a page’s validity, spreading at high speed, to refine its ranking & especially keep it up to date with “what’s happening”, as quickly as possible.  Social media are an important source of it, if not THE current source of those positive signals, about a page.

    If we follow this reasoning, we can confirm it is indeed a causal link: more sharing, drives to a better SEO and not the opposite (a better SEO drives to more sharing). In fact, this could be the reverse in some cases (a better SEO gives more traffic and maybe more sharing), but this effect is, according to us, more limited. A small experiment was conducted recently to check that causality. The result was striking: the one with social sharing rose quite rapidly in the ranking

    Then, which strategy should we implement to create those  social sharing dynamics ? It is a virtuous circle that you must implement to remain relevant:

    1. You publish interesting content (own & curated content) and ease its sharing and/or you ask after the purchase (or use), a sharing of testimonials on Twitter, Facebook, Google+
    2. You republish your social content, the comments and social sharing on your website to convince the visitors of your words’ relevance and encourage them to share by themselves (the social dynamic is based on a small ambassadors’ core who have shown the example, it’s up to you to make them visible).
    3. Those sharing improve the ranking, bringing you more passive visitors who see this social engagement and share, buy more easily.
    4. You improve the circle, by identifying bottlenecks and start back to step 1.

    More and more, everything is linked: social, website, search and other campaigns. It is time to integrate everything in one strategy and to bring social where it matters: on your website.

    Thanks to Cédric Cauderlier for sharing the information .

    Share
    Tweet
    facebook, google, ranking, SEO, social, social media

    Frédéric Escarieu

    More posts by Frédéric Escarieu

    Related Post

    • social media

      12 Tips for Writing Brand Content for Social Media

      By Frédéric Escarieu | Comments are Closed
      Share
      Tweet

      Should you care about branded content? If you care about brand awareness, customer engagement, and relationships, the answer is yes. Branded content has proven value. A study by IPG Media Lab showed that brand recallRead more

      Share
      Tweet
      Should you care about branded content? If you care about brand awareness, customer engagement, and relationships, the answer is yes. Branded content has proven value. A study by IPG Media Lab showed that brand recallRead more

    • What link between social networks and SEO?

      By Frédéric Escarieu | Comments are Closed
      Share
      Tweet

      SEO is a priority for any website, but what is the link between social and SEO? The answer is simple: social networks (Facebook, Twitter, Instagram, LinkedIn, YouTube,…) help to improve the SEO of a website.Read more

      Share
      Tweet
      SEO is a priority for any website, but what is the link between social and SEO? The answer is simple: social networks (Facebook, Twitter, Instagram, LinkedIn, YouTube,...) help to improve the SEO of a website.Read more

    • 4 reasons to create social hashtag contest

      By Frédéric Escarieu | Comments are Closed
      Share
      Tweet

      A contest, a quiz, an election, a sweepstake. Voting, playing, choosing. Anything fun that’s somehow playful, requires a quick opinion, to take side, to express yourself, to get a chance to win something. No wonderRead more

      Share
      Tweet
      A contest, a quiz, an election, a sweepstake. Voting, playing, choosing. Anything fun that’s somehow playful, requires a quick opinion, to take side, to express yourself, to get a chance to win something. No wonderRead more

    • Facebook trending topics – what you need to know

      By Frédéric Escarieu | Comments are Closed
      Share
      Tweet

      When Facebook implemented hashtags in June 2013, it created a flurry of interest in the social marketing world, and my article on it got solid interest. Nevertheless the question then was and still is now:Read more

      Share
      Tweet
      When Facebook implemented hashtags in June 2013, it created a flurry of interest in the social marketing world, and my article on it got solid interest. Nevertheless the question then was and still is now:Read more

    NextPrevious

    Latest posts

    • Comment rendre les réunions efficaces en temps de COVID ? 
    • Why Do Companies Need to Communicate on Social Media During a Crisis?
    • The Metrics Factory & Saas Advisor lancentSocial Room Inside
    • Best SEO trends 2021
    • Unique Event Digital Marketing Ideas
    • Socialisez enfin votre site web grâce au Pink Friday !
    • Votre e-boutique click & collect sous 48h pour 1€ !
    • How socialfeed widget affects your website’s rank
    • C’est le mois du sapin ! Vendez les en ligne et en click & collect
    • 9 trends in digital marketing for this end of 2020
    • Le Black Friday est mort, vive le Pink Monday: votre site eCommerce OFFERT !
    • Social Analytics to Improve your Social Marketing
    • Préparez maintenant vos événements internes & externes pour les fêtes de fin d’année et pour Janvier 2021!

    Tags

    API Blog Display Ecommerce Event Facebook Hashtag Instagram JSON Linkedin Newsletter SEO Social wall Tools Twitter Weibo Youtube

    Archives

    • May 2021 (1)
    • April 2021 (3)
    • February 2021 (1)
    • December 2020 (3)
    • November 2020 (4)
    • October 2020 (2)
    • September 2020 (3)
    • August 2020 (3)
    • July 2020 (4)
    • June 2020 (1)
    • March 2020 (2)
    • February 2020 (1)
    • January 2020 (1)
    • December 2019 (3)
    • November 2019 (3)
    • October 2019 (1)
    • September 2019 (3)
    • August 2019 (2)
    • July 2019 (3)
    • June 2019 (3)
    • May 2019 (1)
    • February 2019 (3)
    • January 2019 (1)
    • December 2018 (6)
    • November 2018 (2)
    • October 2018 (2)
    • September 2018 (1)
    • August 2018 (1)
    • May 2018 (1)
    • April 2018 (6)
    • March 2018 (7)
    • February 2018 (7)
    • January 2018 (6)
    • December 2017 (3)
    • November 2017 (1)
    • October 2017 (2)
    • September 2017 (2)
    • August 2017 (8)
    • July 2017 (2)
    • June 2017 (1)
    • May 2017 (4)
    • April 2017 (3)
    • March 2017 (5)
    • February 2017 (4)
    • January 2017 (5)
    • December 2016 (8)
    • November 2016 (4)
    • October 2016 (2)
    • September 2016 (3)
    • August 2016 (3)
    • July 2016 (4)
    • May 2016 (1)
    • April 2016 (1)
    • March 2016 (1)
    • February 2016 (1)
    • January 2016 (3)
    • December 2015 (1)
    • November 2015 (1)
    • October 2015 (2)
    • September 2015 (1)
    • February 2015 (1)
    • January 2015 (2)
    • December 2014 (3)
    • November 2014 (6)
    • October 2014 (2)
    • September 2014 (1)
    • August 2014 (3)
    • July 2014 (2)
    • June 2014 (2)
    • April 2014 (1)
    • February 2014 (1)
    • January 2014 (1)
    • November 2013 (2)
    • October 2013 (2)
    • September 2013 (1)
    • August 2013 (1)
    • July 2013 (2)
    • June 2013 (1)
    • May 2013 (2)
    • April 2013 (1)

    Use cases

    • For your Website
    • During Events
    • On Screen in your hall
    • Interactive campaign
    • For e-commerce
    • For internal communication
    • Publishing

    Fonctionalités

    • Aggregate posts
    • Customize with Templates
    • Slider and Carousel
    • API for Developers

    Blog

    • Comment rendre les réunions efficaces en temps de COVID ? 
    • Why Do Companies Need to Communicate on Social Media During a Crisis?
    • The Metrics Factory & Saas Advisor lancentSocial Room Inside
    • Best SEO trends 2021
    • Unique Event Digital Marketing Ideas

    A Propos

    • Our Purpose
    • API for developers
    • Tutorials
    • Partners
    • Covid19NewsWall
    • Contact
    • FAQ
    • Terms of Services
    • Privacy policy
    Copyright 2022 Dialogfeed's team | All Rights Reserved
    • SocialWall
      • Multipost
      • Slider
      • Features
      • Prices
      • I Post, I Plant, I Help
    • Services
    • Blog
    • en
      • fr
    • Français 
    • English