Blog

When a company is facing a crisis, silence is never the answer. Averting your eyes from the troubles can only do you damage. You need to provide support to people as they are trying to make out the arising issues. That support can be rapidly provided thanks to social media. Even if you are awareRead more

As all social media platforms have started supporting hashtags, the use of hashtags for promoting a brand or a company is increased. There are 2.96 billion social media users around the world, according to Statista. If you are ready to engage with the vast target audience, planning your marketing strategies around hashtags becomes crucial. However,Read more

  The Coronavirus has locked up millions of people in their homes. Businesses have shuttered down, and economies are disrupted worldwide. What will be the future of the corporate world? Will your business be able to survive? How will you reach the clients? These questions are a challenge for every business, big or small. WhileRead more

What is UGC? Acronym for User Generated Content, Content Generated by users or customers. The main advantage of UGCs is its authenticity. Indeed, Internet users are neither paid nor mandated by brands to write this content. They, therefore, produce authentic opinions intended to help other users in their choices, in all areas (buying fashion, travel,Read more

The year is about to end. Marketing professionals across the planet are probably wondering what to expect in 2020. We all want our marketing campaigns to get all the attention. The Digital Marketing trends are constantly evolving, so it is always a bright idea to keep yourself ahead of the game. If you’re out ofRead more

Customer relationship is the new talk of the town. In the coming years, the relevancy of this term is bound to increase as organizations start focusing more on customer satisfaction and experience. Although there are many other platforms through which one can build customer relationships, social media has emerged as the popular choice in reachingRead more

In this competitive world, we are bombarded with huge amount of data on a daily basis. Whether we are scrolling through social media or watching TV, data is being consumed everywhere in the form of content. Top-notch marketers believe that content can make or break your brand. Gone are the days when companies used toRead more

Content is King! The above saying is not only true but also very helpful to get success in this digital era. Without a compelling content marketing strategy, there are almost negligible chances of getting the correct audience and developing a long term business. Though these content marketing strategies may vary, their aim is nearly theRead more

Should you care about branded content? If you care about brand awareness, customer engagement, and relationships, the answer is yes. Branded content has proven value. A study by IPG Media Lab showed that brand recall increased by 59% when customers viewed branded content when compared to recall from traditional advertising.   Of course, not allRead more