Blog

Should you care about branded content? If you care about brand awareness, customer engagement, and relationships, the answer is yes. Branded content has proven value. A study by IPG Media Lab showed that brand recall increased by 59% when customers viewed branded content when compared to recall from traditional advertising.   Of course, not allRead more

Online marketing is the world’s most effective brand promotion technique and social media marketing defines almost the entire concept. Everyone want a marketing effective for his company. As it is, Social media marketers from all over the world are faced withan ever-growing list of tasks. From customer support to creating and sharing valuable content onRead more

It’s pretty much a truism that you need to be keyed in to the latest digital marketing statistics and the hottest trends for your digital marketing strategy to remain effective in 2019 and beyond. Whether you rely on SEO, social media, content marketing, paid online advertising, or email marketing to generate leads for your business and convertRead more

Update (december 2018) : check our analysis on Instagram Hashtag Search API replacing Instagram old Hashtag API deprecated in december 2018 After May 2018 restrictions, December is a kind of rebirth of Instagram API, moved to Facebook Graph API. Now called Instagram API Graph, to obey Facebook structure. Apart from profile search, all Instagram (old)Read more

One of the biggest challenge businesses face is retaining customers. You can have a customer make a purchase once, but the struggle begins when you try to get them back for a repeat purchase. It costs 5 to 25 times as much to attract a new customer than to retain an existing one which isRead more

Update (december 2018) : check our new analysis about Instagram Graph API Changes replacing Instagram old API deprecated in december 2018   After Instagram (old) API shutdown in December 2018, no one can no longer search hashtag via Instagram API. Indeed Instagram Tag Endpoint ("Get a list of recently tagged media") enabled by public contentRead more

Best Tips for Successful Influencer Marketing on Social Media Technology has infused a shift in the marketing strategies of large and small businesses. Come to think of it, decades ago, distance and time stood as a barrier against a lot of endeavours inclusive of marketing. Traditional marketing measures required physically meeting potential customers to convinceRead more

People tend to focus only on Google for their searches and completely forgot that there are other search engines too. Yes, ranking on Google might be a best objective, as it is one of the largest search engines with more than 3 billion searches every day. But, you cannot deny that the market houses someRead more

How to Adjust Your Small Business to Changing Social Media in 2019   Discover Social Media Trends for Small Business in 2019 ! To thrive in today’s competitive marketplace, your small business needs to adapt to the most predominant marketing trends. Social media channels have grown exponentially, as, in 2019, almost every person who ownsRead more

6 Unique Tips to Help Brands Stand Out on Social Media   With the development of social media, brands also developed the way they present themselves to the customers. With various types of platforms, they got an amazing new way of connecting with their customers – a more casual and less overwhelming way that appealsRead more