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What is UGC? Acronym for User Generated Content, Content Generated by users or customers. The main advantage of UGCs is its authenticity. Indeed, Internet users are neither paid nor mandated by brands to write this content. They, therefore, produce authentic opinions intended to help other users in their choices, in all areas (buying fashion, travel,Read more

Why use Social Wall to promote your brand?     Speaking of Social Wall it is a SaaS solution to gather all your social media posts in one place, Broadcasting them back in one place. It is, therefore, possible for you to post on your wall or several social networks at the same time onRead more

Employee advocacy is the mechanism by which a company or brand mobilizes its employees to become its ambassadors not only in their professional life but also in their everyday life, especially on social media. We also talk about employee ambassadors. Such a program can be geared to promote its brand to potential customers or itsRead more

The year is about to end. Marketing professionals across the planet are probably wondering what to expect in 2020. We all want our marketing campaigns to get all the attention. The Digital Marketing trends are constantly evolving, so it is always a bright idea to keep yourself ahead of the game. If you’re out ofRead more

Customer relationship is the new talk of the town. In the coming years, the relevancy of this term is bound to increase as organizations start focusing more on customer satisfaction and experience. Although there are many other platforms through which one can build customer relationships, social media has emerged as the popular choice in reachingRead more

In this competitive world, we are bombarded with huge amount of data on a daily basis. Whether we are scrolling through social media or watching TV, data is being consumed everywhere in the form of content. Top-notch marketers believe that content can make or break your brand. Gone are the days when companies used toRead more

We are living in an era of the internet. Everything is on the internet. A variety of businesses, especially, B2C (Business to Consumers) retail is touching the sky because of the internet. According to a recent study, a lot of consumers would like to purchase products and services from online retailers because it saves timeRead more

Content is King! The above saying is not only true but also very helpful to get success in this digital era. Without a compelling content marketing strategy, there are almost negligible chances of getting the correct audience and developing a long term business. Though these content marketing strategies may vary, their aim is nearly theRead more

When you’re running a business, you only want what’s best for it.  You constantly need to work on improvement and never let your guard down. Innovation, alertness, and consistency are the key to success. This is especially the case when it comes to your advertising strategy. Your marketing game needs to be spot on, orRead more

Introduction: Social media platforms have gained popularity with the passage of time. With approximately 1.86 million users on Facebook only, social media has shadowed our cultural norms an  everyday activities. Everything can be watched on social media from sports to kid’s plays and music presentations with the diminutive screens of our mobile phones. People canRead more