• SocialWall
    • Multipost
    • Slider
    • Features
    • Prices
    • I Post, I Plant, I Help
  • Services
  • Blog
  • en
  • Log in
  • Free Trial

What’s UGC ?

    Home Blog What’s UGC ?
    NextPrevious

    What’s UGC ?

    By Frédéric Escarieu | Blog, Facebook, Hashtag, Instagram, Social wall, Twitter | Comments are Closed | 15 June, 2020 | 1
    Share
    Tweet

    social media animation

    What is UGC? Acronym for User Generated Content, Content Generated by users or customers.

    The main advantage of UGCs is its authenticity. Indeed, Internet users are neither paid nor mandated by brands to write this content. They, therefore, produce authentic opinions intended to help other users in their choices, in all areas (buying fashion, travel, cars, insurance, restaurants …). Internet users, and more particularly the Millennials, are less and less sensitive to traditional communication methods and are more and more suspicious of sponsored content. They are looking for authenticity and real customer reviews. Customer reviews and testimonials are key on an e-commerce website or in a physical point of sale. Reviews from Google or from many specialized players such as Verified Reviews, Net reviews, or Trusted Shop are very important, but not enough. Spontaneous reviews posted with #hashtags by customers and fans of a brand or product on social networks (Facebook, Instagram, Twitter, Pinterest, …) are very complementary. A notice left by # on social networks is seen by all friends & followers of the author of the post and will also be seen on the brand website or on the product page.

    In addition to gaining credibility with your community, by using UGC in your marketing strategy, you will also seduce Google. Indeed, user-created content is taken into account by Google’s indexing robots as “trust generators”, which will improve your SEO on the search engine.

    For example, brands wishing to gain more visibility create contests on Facebook, and more generally on social networks. During these contests, they offer their customers to create content and tag it with their brand hashtag or their social media page. These publications naturally trigger likes and comments from our friends and family and thus reach a wider audience. With tools like Dialogfeed, you can collect, moderate, cull posts from different social networks, and republish them on the website in a nice social wall that will have the added advantage of improving the SEO of the site, as Google particularly likes social networks, photos, videos. The republication of all your UGCs is of course also recommended on TV screens in offices and points of sale and during your events, both in person and at a distance.

    UGC with individuals (B2C) and professionals (B2B). You have probably already made this experience on social networks by posting your last baking photo, adding hashtags that you have created yourself for example #gateaumaison or #faismaison (previously announced above) and quoting brands of the ingredients you used to make the recipe.

    For example, if you are a flour manufacturer, distributor, baker, vocational school, … You can easily create a contest of the most beautiful cake with the #mongateau #faismaison #your brand … Francine can use #farinefrancine … And encourage all her customers to post on social networks, With just one appearance on the UNE in the Social Wall on the website, the principle is that you are happy to be valued, and boost even more with an endowment, prizes for the most beautiful cakes, with a simple internal jury or with the guarantee of a pastry chef… Nothing expensive. A large part of the success will be linked to the promotion of the operation and the # > campaign on the networks of course, on the website, Google SEA, AdWords, purchase of banners on cooking sites, recipes, … And of course on the flour packets.

    For more information to discover on the Blog page of the Dialogfeed website

    Share
    Tweet
    Events, social media marketing

    Frédéric Escarieu

    More posts by Frédéric Escarieu

    Related Post

    • The Metrics Factory & Saas Advisor lancentSocial Room Inside

      By Frédéric Escarieu | Comments are Closed
      Share
      Tweet
      Share
      Tweet
      The Metrics Factory & Saas Advisor lancent “Social Room Inside”, premier panorama des social rooms.   Depuis 10 ans, nombreux sont les annonceurs qui ont décidé de centraliser leurs équipes social media et les technologiesRead more

    • Best SEO trends 2021

      By Frédéric Escarieu | Comments are Closed
      Share
      Tweet
      Share
      Tweet
      Search engine optimization (SEO) is a viable method to draw in consumers to your online platforms — on the off chance that you use it right. Web optimization is continually developing, and keeping steady overRead more

    • Unique Event Digital Marketing Ideas

      By Frédéric Escarieu | Comments are Closed
      Share
      Tweet
      Share
      Tweet
      Nowadays, events are considered insignificant without marketing. Digital marketing has become mandatory for events and businesses. Here we shall discuss a few of the unique digital marketing ideas which you adopt for the arrangement ofRead more

    • 6 Best Tools for Social Media Managers

      By Frédéric Escarieu | Comments are Closed
      Share
      Tweet

      6 Efficient Tools Every Social Media Manager Know About If you’re a social media manager looking to step up your game and gain an advantage over the competition, you’re going to have to invest inRead more

      Share
      Tweet
      6 Efficient Tools Every Social Media Manager Know About If you’re a social media manager looking to step up your game and gain an advantage over the competition, you’re going to have to invest inRead more

    • Social media marketing is a great way to reach as much potential buyers as possible.

      How to become the king of Social Media Marketing

      By Frédéric Escarieu | Comments are Closed
      Share
      Tweet

      How to become the king of Social Media Marketing     There are a lot of ways to promote your business on the internet, and social media is surely one of the most popular ones.Read more

      Share
      Tweet
      How to become the king of Social Media Marketing     There are a lot of ways to promote your business on the internet, and social media is surely one of the most popular ones.Read more

    NextPrevious

    Latest posts

    • Comment rendre les réunions efficaces en temps de COVID ? 
    • Why Do Companies Need to Communicate on Social Media During a Crisis?
    • The Metrics Factory & Saas Advisor lancentSocial Room Inside
    • Best SEO trends 2021
    • Unique Event Digital Marketing Ideas
    • Socialisez enfin votre site web grâce au Pink Friday !
    • Votre e-boutique click & collect sous 48h pour 1€ !
    • How socialfeed widget affects your website’s rank
    • C’est le mois du sapin ! Vendez les en ligne et en click & collect
    • 9 trends in digital marketing for this end of 2020
    • Le Black Friday est mort, vive le Pink Monday: votre site eCommerce OFFERT !
    • Social Analytics to Improve your Social Marketing
    • Préparez maintenant vos événements internes & externes pour les fêtes de fin d’année et pour Janvier 2021!

    Tags

    API Blog Display Ecommerce Event Facebook Hashtag Instagram JSON Linkedin Newsletter SEO Social wall Tools Twitter Weibo Youtube

    Archives

    • May 2021 (1)
    • April 2021 (3)
    • February 2021 (1)
    • December 2020 (3)
    • November 2020 (4)
    • October 2020 (2)
    • September 2020 (3)
    • August 2020 (3)
    • July 2020 (4)
    • June 2020 (1)
    • March 2020 (2)
    • February 2020 (1)
    • January 2020 (1)
    • December 2019 (3)
    • November 2019 (3)
    • October 2019 (1)
    • September 2019 (3)
    • August 2019 (2)
    • July 2019 (3)
    • June 2019 (3)
    • May 2019 (1)
    • February 2019 (3)
    • January 2019 (1)
    • December 2018 (6)
    • November 2018 (2)
    • October 2018 (2)
    • September 2018 (1)
    • August 2018 (1)
    • May 2018 (1)
    • April 2018 (6)
    • March 2018 (7)
    • February 2018 (7)
    • January 2018 (6)
    • December 2017 (3)
    • November 2017 (1)
    • October 2017 (2)
    • September 2017 (2)
    • August 2017 (8)
    • July 2017 (2)
    • June 2017 (1)
    • May 2017 (4)
    • April 2017 (3)
    • March 2017 (5)
    • February 2017 (4)
    • January 2017 (5)
    • December 2016 (8)
    • November 2016 (4)
    • October 2016 (2)
    • September 2016 (3)
    • August 2016 (3)
    • July 2016 (4)
    • May 2016 (1)
    • April 2016 (1)
    • March 2016 (1)
    • February 2016 (1)
    • January 2016 (3)
    • December 2015 (1)
    • November 2015 (1)
    • October 2015 (2)
    • September 2015 (1)
    • February 2015 (1)
    • January 2015 (2)
    • December 2014 (3)
    • November 2014 (6)
    • October 2014 (2)
    • September 2014 (1)
    • August 2014 (3)
    • July 2014 (2)
    • June 2014 (2)
    • April 2014 (1)
    • February 2014 (1)
    • January 2014 (1)
    • November 2013 (2)
    • October 2013 (2)
    • September 2013 (1)
    • August 2013 (1)
    • July 2013 (2)
    • June 2013 (1)
    • May 2013 (2)
    • April 2013 (1)

    Use cases

    • For your Website
    • During Events
    • On Screen in your hall
    • Interactive campaign
    • For e-commerce
    • For internal communication
    • Publishing

    Fonctionalités

    • Aggregate posts
    • Customize with Templates
    • Slider and Carousel
    • API for Developers

    Blog

    • Comment rendre les réunions efficaces en temps de COVID ? 
    • Why Do Companies Need to Communicate on Social Media During a Crisis?
    • The Metrics Factory & Saas Advisor lancentSocial Room Inside
    • Best SEO trends 2021
    • Unique Event Digital Marketing Ideas

    A Propos

    • Our Purpose
    • API for developers
    • Tutorials
    • Partners
    • Covid19NewsWall
    • Contact
    • FAQ
    • Terms of Services
    • Privacy policy
    Copyright 2022 Dialogfeed's team | All Rights Reserved
    • SocialWall
      • Multipost
      • Slider
      • Features
      • Prices
      • I Post, I Plant, I Help
    • Services
    • Blog
    • en
    • English