What is UGC? Acronym for User Generated Content, Content Generated by users or customers.
The main advantage of UGCs is its authenticity. Indeed, Internet users are neither paid nor mandated by brands to write this content. They, therefore, produce authentic opinions intended to help other users in their choices, in all areas (buying fashion, travel, cars, insurance, restaurants …). Internet users, and more particularly the Millennials, are less and less sensitive to traditional communication methods and are more and more suspicious of sponsored content. They are looking for authenticity and real customer reviews. Customer reviews and testimonials are key on an e-commerce website or in a physical point of sale. Reviews from Google or from many specialized players such as Verified Reviews, Net reviews, or Trusted Shop are very important, but not enough. Spontaneous reviews posted with #hashtags by customers and fans of a brand or product on social networks (Facebook, Instagram, Twitter, Pinterest, …) are very complementary. A notice left by # on social networks is seen by all friends & followers of the author of the post and will also be seen on the brand website or on the product page.
In addition to gaining credibility with your community, by using UGC in your marketing strategy, you will also seduce Google. Indeed, user-created content is taken into account by Google’s indexing robots as “trust generators”, which will improve your SEO on the search engine.
For example, brands wishing to gain more visibility create contests on Facebook, and more generally on social networks. During these contests, they offer their customers to create content and tag it with their brand hashtag or their social media page. These publications naturally trigger likes and comments from our friends and family and thus reach a wider audience. With tools like Dialogfeed, you can collect, moderate, cull posts from different social networks, and republish them on the website in a nice social wall that will have the added advantage of improving the SEO of the site, as Google particularly likes social networks, photos, videos. The republication of all your UGCs is of course also recommended on TV screens in offices and points of sale and during your events, both in person and at a distance.
UGC with individuals (B2C) and professionals (B2B). You have probably already made this experience on social networks by posting your last baking photo, adding hashtags that you have created yourself for example #gateaumaison or #faismaison (previously announced above) and quoting brands of the ingredients you used to make the recipe.
For example, if you are a flour manufacturer, distributor, baker, vocational school, … You can easily create a contest of the most beautiful cake with the #mongateau #faismaison #your brand … Francine can use #farinefrancine … And encourage all her customers to post on social networks, With just one appearance on the UNE in the Social Wall on the website, the principle is that you are happy to be valued, and boost even more with an endowment, prizes for the most beautiful cakes, with a simple internal jury or with the guarantee of a pastry chef… Nothing expensive. A large part of the success will be linked to the promotion of the operation and the # > campaign on the networks of course, on the website, Google SEA, AdWords, purchase of banners on cooking sites, recipes, … And of course on the flour packets.
For more information to discover on the Blog page of the Dialogfeed website
