How to become the king of Social Media Marketing
There are a lot of ways to promote your business on the internet, and social media is surely one of the most popular ones. As the Internet grew into the global platform that it is today, a whole new branch of marketing developed along with it – social media marketing.
In this post, I’d love to share some strategies which can help you improve your social media profiles in a short period of time. Though these strategies are all proven and tested, you’ll need to be persistent in applying them in order to succeed.
First and foremost, one of the basic ways to promote your social media profiles is to make regular updates. This includes frequent posts about things related to your business, but. Needless to say, the quality of shared content is very important, so make sure to share and post the best material only.
What do you get by posting frequently? You remain active and aware of the trends. People will have more chance to catch a post from your page and engage with it. By posting frequently you retain your readers and attract new audiences. It’s worth mentioning that even though posting frequently is a good idea you should however, be wary of overdoing it.
Man the social wall
Social wall is an incredible tool which connects your audience across all the social media platforms and encourages users to interact. It works on the principle of hashtags, delivering all the related posts about your #AwesomeProductLaunch2016, for example.
You can organize your wall to display posts in real time or create a filtered stream. If the wall is projected on a real wall during an event, it creates a great way to interact with an audience for Q&A and also for post-event analysis. If you intend on becoming a true social media king, you must man the social wall!
Encourage sharing through giveaways
Getting your content shared is the basic way of spreading the word across the social media platform. However, you often can’t just make people share a post, even if it’s a good one. The solution is to provide an incentive for sharing.
You’ve probably noticed how people often share posts about various giveaways. The effects of giveaway campaigns can be far-reaching. It’s a rather simple and effective way to spread the word about your business – offer your followers a reward in the form of a discount/giveaway and watch the likes and shares roll in.
Don’t forget about the video
Actionable video content is more important than ever. In the age of Youtube, you can’t afford to miss out on the opportunity of getting your message across via video. The rise of smartphones is also a contributing factor for video because the attention span is getting ever shorter and a video can convey a great deal of information within seconds.
There are many ways you can use videos in your campaign. Consider including subtitles in your content so people from different parts of the world will be able to check it. Live streaming is also a good idea, especially if you need to share info about some event.
Social media analytics
In order to beat the competition you need to know what they’re doing. After you analyse competitor tactics, you should then apply their tricks to your own advantage. That’s why tracking is crucial for any social marketing campaign. There are a great number of tools you can use to keep track of your progress.
Gathering precise and insightful data from the platform you’re using is the first step in creating a successful marketing strategy. Analytic tools take into account many factors in order to deliver the results you need – likes, shares, comments, etc. Gathering the data and interpreting it properly will help you get a better understanding of the whole process and propel your campaign towards success.
In the last several years we’ve seen the meteoric rise of hashtags across the whole social media spectrum. Meant to deliver precise information about posts, hashtags can also be a great tool for marketing purposes. You can easily create user and fan communities and then use those communities to direct more people to your content.
The principle couldn’t be simpler than it is – you place a hashtag that describes your content. The key here is to connect with a related audience but, but also to be creative when it comes to creating new hashtags. You can treat them like your advertising slogans.
Conclusion: Social media can be a real gold mine when it comes to new customers. There are many different tricks and approaches that you can use to research new marketing potential. It doesn’t matter which platform you use, the principle is pretty much the same. Stick to the plan, engage your audience and you’ll be on your way to success.
Author Bio : John Stone is a business consultant at Algorithmseosydney and Nirmal. Through years of experience, he became a devout believer in the notion that form should always follow function and that developing the ability to think outside of the box is a prerequisite of being a successful entrepreneur.”