Unsurprisingly, the extremely favorable conditions in the business world have led to tremendous growth in the number of small business start-ups today. Today, people from all over the globe are giving up well-paying jobs so that they can have their own business. They want to be their own bosses – governed by nobody – and put their capabilities and potential to full use. The desire to grow a company that becomes their legacy is stronger than ever.
However, at the same time, we see that a lot of new entrepreneurs fail to achieve this dream. Out of all the online start-ups springing up these days, an alarming 90% fail to exist beyond the first 120 days. This goes on to show that though starting a business may have become easier than ever. Managing and sustaining one is not such a walk in the park.
How can your business be in the 10%?
In this competitive environment for your business, it is creative advertising and marketing that largely decides if your business will survive or not. Do it right, and you could find yourself as one of the leading companies in the business a year from now. Ignore it, and you will end up being one of that unfortunate 90 % in no time. To help your business grow and prosper, here are some marketing tools to help you on the way.
1. Generating new leads and paying customers
No one can deny the importance of introducing your business to new audiences. The larger the group of people that is aware – and regularly reminded – of your start-up, the higher your sales will be.
It is the leads you generate that trickle down the sales funnels to become paying customers. In many cases, this process of generating qualified leads can be rather time-consuming and taxing on your energy. However, when taken over by the new lead generation tools in the market, the same task can become a hundred times easier – with guaranteed better results!
Investing in a quality lead generation tool – such as Lead Feeder or Product Hunt – will not only save you loads of time but also manages to score a greater number of paying customers in shorter time duration. This time could then be utilized to better other aspects of your endeavor, such as managing product quality or ensuring a prompt response to your consumers.
2. Take maximum advantage from the advancing AI and computer technology
When you are looking to get improved results in a limited amount of time, you need to make sure that you are using what computer technology has to offer to the fullest. Like we discussed earlier, there are loads of computer programs out there that can help set up and growth of a new business. However, a mistake that many entrepreneurs make is to fail to benefit from all of this because they are trying to minimize costs or are simply unaware of what is out there.
When you start a business, you need to make sure that you are well educated about all the different software that can assist you in your endeavor. Instead of hiring people to do the gritty work, getting the computers to do it will not only give you quicker results but more often than not, it also saves you money. So, when you are choosing your team of employees, make sure automation tools such as AutoPilot also makes its way on there.
3. Present all that you have to offer in a pretty package
Whatever the reason may be for the consumer to click on the link to your website, the biggest – and perhaps the only – reason that they will stay is for the content. When it comes to attracting and maintaining a possible lead’s attention, the quality of the content can never be undermined.
Having pages upon pages of articles and blogs that nobody is ever going to read is worthless. What you need is to advertise yourself to the customer while giving them information that they will actually be interested in knowing. For example, an online leather jacket store can cleverly market its products to the targeted audience in an article about styling yourself in a way that makes a statement.
To make this subtle advertising possible, invest in experienced content writers to write various pieces for your website.
4. Make your interaction with the consumers a pleasure for them
A poorly designed website is usually abandoned by the visitor without him going through the content. If you want the audience to stay long enough to know what you are all about, you need to emphasize on your website design. If your website takes longer than 3 seconds to load, your customer will not be waiting there in anticipation. Rather, he will go back and do business with one of your competitors.
Fast loading time is only one thing that can enhance the user’s experience with you. Hiring a website designing agency to build a customer centered website can encourage your audience to interact with you. Consequently, do business with you – in many other ways. For example, a Social Wall is a great tool to make your interaction with your users a more pleasant experience.
Social walls aggregate content from social media. Then allows you to curate and moderate them. In order to display the very best of your users’ content and give them a voice. Not only it can help you reach your target audience and spur your sales but it is also a great way to improve your SEO, thanks to all that social, video and photo content that it gathers for you and that Google loves !
5. Manage your leads and the content you send out to them
Though there are thousands of new ways to advertise yourself to your audience, email marketing is still one of the most effective techniques. Email marketing has stood the test of time and came out looking like a winner. Inexpensiveand time saving on observing – emailing your leads about your products always has a huge return on investment. Consumers who purchase products through email spend 138% more than those that don’t receive email offers.
Telling the customer about the new services that you have introduced, like offering to include a professional logo design embossed on a piece of clothing for every order, will undoubtedly make for an increase in revenue generation. This information can be easily and cost-effectively conveyed to the customer in an email. Now, with email automation tools like MailChimp, this task has become easier than ever before.
Though there may be a number of factors that contribute towards an early demise of over 90% of the fresh start-ups today. A common problem faced by business owners around the world is an unbalance in the supply and demand chain for their commodities.
With so many of the businesses already offering the same product as you. You have to really work hard even to be visible to the consumer. This intense competition asks for extra emphasis on the marketing strategies and techniques that are in use today.
About Ashley Rosa: Ashley Rosa is a freelance writer and blogger. As writing is her passion that why she loves to write articles related to the latest trends in technology and sometimes on health-tech as well. She is crazy about chocolates. You can find her at twitter: @ashrosa2.