Social media platforms have gained popularity with the passage of time. With approximately 1.86 million users on Facebook only, social media has shadowed our cultural norms an everyday activities. Everything can be watched on social media from sports to kid’s plays and music presentations with the diminutive screens of our mobile phones. People can even now have live sessions with their friends and family to upload on Twitter or Facebook.
This increased popularity gives an opportunity to engage users from social media marketing. Companies with local and international businesses use the tool of the social wall to increase their online traffic so that more users are aware of their products. Thus, we will discuss some of the astonishing features of the social wall that increase the performance of your website.
1. The upsurge in Online Engagement:
Nowadays, people have a more online presence than an actual one. They rely on the opinion on their online community with regards to the perception of events, brands, and products. The job by social media marketers is to run online campaigns for engaging more customers and generating traffic on the page. Social wall encourages more people to use your brand or event’s hashtag. It also helps the customers to view all the posts on the big screen or on your website. When more people will view the post, there is more likely to get viral and create more awareness about the event.
2. Improving your SEO
Using a social wall is also a great way to improve your ranking on search engine.
As a matter of fact, a social wall is a Saas Solution that helps you aggregate posts from different social media thanks to API (application programming interface). These posts can be images, videos, text messages, tweet or any other social content that Googles and the other search engines love. As fresh and human contents, they are very relevant and that is why it can improve you SEO. Moreover, regularly updated content is viewed as one of the best indicators of a site’s relevancy. That is why a social wall, which is updating fresh content at a very high frequency is definitely a good way to improve your ranking !
3. Generating Collaborative Opportunities:
The social wall will enable you to create opportunities of collaboration like live polls, giveaways, and competitions. This type of marketing technique is extremely helpful when an event has queues. Examples can be a bar, restaurant or concession stand. You can collaborate with your existing customers to post a picture with your brand hashtag and give them a chance to win prizes.
This strategy will create more awareness as people will likely to see that picture and share the hashtag. While many people will be sharing their photos on their social media pages, you will be able to create a portfolio for your website or even your own social media wall. It will give you an opportunity to highlight the best of the content. If you believe that some of the striking photos can increase the credibility of your business, then you can add them to your slideshow. It will help to increase the focus of your business. You can also add lines addressing and describing the user you target for camapings about specific products launch. Remember to improve your website content by adding a call to action tab to redirect them to the page you intend to promote.
4. Posts for Social Listening
Most of the brand around the world use social listening to increase the trending of their pages and hashtags of their brands. Assessing the posts about your company and its products is social listening. These assessments will aid you in the decision making about budgeting and redirecting any of your social media strategies.
A social wall is one of the components of social media listening. It does not encompass all the conversations and hashtags going around on the internet but gives you a good idea about the ones which matter. You can direct your social media team to follow the important accounts and themes which are a topic of interest for your customers. This action will provide you with valuable information about how to redirect your efforts in the right direction. Try to search for valuable information and screen posts that are attractive. You will get feedback from your customers and important actions which you can take in this regard.
5. Performance Monitoring
There are a number of ways to engage your customers. You can open a poll or encourage your users for questions and answer sessions. When you are receiving different responses from the people, they will visit your website or social wall to answer your questions. It will increase the traffic to your website.
The essential point here is to analyze which information is vital to upload and which hashtags are popular. You have to keep an eye on all the blog posts and contributors who are getting noticed more than the other. It will give you valuable insights on how to refine your workflow and activities.
6. User-Friendly Content Sharing
You can lose a lot of potential customers if the interface you are providing them is not user-friendly. Direct your marketing staff to come up with ideas for making the user experiences easier. Here, one of the features of integrating a social wall is that the users are comfortable to post and share the content which is valuable to them. It has properly configured social media buttons and content which can be shared correctly. The social wall images with proper description and formatted in the correct way, so that people will not have to spend time fixing scaling problems. Instead, they will be happy to share content and enjoy this user-friendly widget.
7. Writing and Sharing Blog Posts
It is evident from the article that a social media marketing campaign is all about properly communicated and attractive content for the user. If you are willing to share some good content, you will require expert opinions about your product and services. You can hire writers who can highlight the importance of some features of your product. You can share your original content like blog posts and images on your social wall to drive more customers. They will read about your product and will share the content if they like. The social wall here will give you an option to link your social media platforms to your website or blog page.
Social media is the most influential tool for your brand marketing and advertisement. The best way to do that is to link your social media pages in order to boost traffic. You only have to add a new tab in the start to welcome new visitors on your website. Now social media marketing is the crucial part of the marketing strategy and advertising campaign of the organization. Therefore, it is critical to plan and organize your strategy in order to achieve your goals successfully.
In order to bring your business on the limelight, it is best to perform these functions adequately. Choose the social media tools and platforms carefully. The social media wall is a tremendous tool to launch killer social media marketing campaigns, engaging the audience in the live events and increase customer interest in your brand and products. It is recommended to make realistic expectations about using your media resources. Invest wisely so that you can learn from different experiences.
Hassan Khan is passionate about start ups and e-commerce businesses and he is working for Techvando, that helps companies grow business through Digital Marketing