• SocialWall
    • Multipost
    • Slider
    • Features
    • Prices
    • I Post, I Plant, I Help
  • Services
  • Blog
  • en
    • fr
  • Log in
  • Free Trial

Why Social Media Should Be A Primary Marketing Tool In Your Business

    Home Blog Why Social Media Should Be A Primary Marketing Tool In Your Business
    NextPrevious

    Why Social Media Should Be A Primary Marketing Tool In Your Business

    By Frédéric Escarieu | Blog, Display | Comments are Closed | 5 June, 2019 | 0
    Share
    Tweet

    Social media is a highly effective marketing and advertising platform. There are many driving factors behind the success of social media marketing. Statistics show that there are over 2.77 billion social media users in the world. That is about 36.7% of the world’s entire population. Throughout the years, social media has proven to become one of the most effective digital marketing strategies. Therefore, there is clearly an opportunity to reach an incredibly vast audience. Another reason social media marketing has become more prevalent is due to its cost-effectiveness. Almost anyone with internet access can set up a social media profile completely free of charge and instantaneously gain access to a boundless amount of potential consumers. There are a few tricks to effective social media marketing, however, it will require some effort to amass a large following. The following information provides a closer look at waysfor companies to benefit from social media marketing, what an effective social media marketing campaign looks like, and why they should consider using it as a primary marketing tool in their business:

     

    How To Utilize Social Media To Your Advantage

    Creating a strong online presence is one way to help ensure the success of your company overall. Therefore, you should try to generate a large following and learn to understand their lifestyle, preferences, age, income level, etc. This will allow you to create effective marketing and advertising campaigns that are specifically geared towards your demographic. Luckily, social media is an excellent tool for learning more about your audience. It gives you the opportunity to communicate directly with them and form strong professional relationships with them. This will help to encourage brand awareness and brand loyalty. You should also try to capitalize on the diversity of social media platforms. Your customers should be able to find your company across various platforms. For example, you may benefit from signing up on Facebook, Instagram, Pinterest, Twitter, etc. This will help you to get your name out there more and begin reaching a larger overall audience. Lastly, you will need to ensure that you are posting engaging content on your profiles. You will want to keep your customers interested in your brand. It can be beneficial to posts interesting and relevant articles, short, yet informative lists, eye-catching graphics and images, and engaging videos. Remember, you only have a limited window of opportunity to grasp the attention of your consumers. Therefore, you need to make sure that you are posting frequently and that your content is interesting for them.

     

    Why Social Media Improves Credibility and Conversion Rates

    Typically, customers will want to do business with brands that have an element of humanization. They like to know that there are actual people behind the company who are all working together towards a common goal. Social media is excellent for achieving this because, as previously mentioned, it allows companies to directly communicate and interact with their consumers. It helps to strengthen the professional relationship. All of this helps to improve your conversion rates more than other traditional forms of contact, such as outbound marketing. Lastly, customers typically prefer to conduct business with well-known and credible brands. Having largely following and followed public social media profiles will help you improve your credibility. The biggest and the more involved your community, the more human content you can benefit from. Indeed all the photos, videos, posts and reviews published by your followers can be maximized thanks to social media marketing tools such as Social Wall. By showcasing positive posts of users about your brand or products, a social wall can spur up your conversions rates, along with improving your SEO ! Brands having hard times establishing credibility can also use the fanbase of other people for themselves. This can be done with paid advertisements. An example can be how companies use Instagram influencers. These people already have a big fan base, if they begin to advertise your product or company they are very likely to check out your social media page. This is because you are using another credible social media page to benefit your own.

     

    marketing costIncreased Traffic To Your Website And Reduced Marketing Costs

    Generating a large following on social media will allow you to direct consumers to your website where they can learn more about your company and make purchases. To achieve this, you will simply need to add a call-to-action in some of your posts and provide your website on your profile. As previously mentioned, social media marketing is also associated with reduced marketing costs. This is because traditional forms of marketing and advertising, such as television, radio, etc. can be incredibly expensive. If you are able to generate your own content, such as articles, lists, and videos you will be able to save money in the long run.

    By Lewis Robinson

     

     

    Author bio

    Lewis Robinson is a business consultant specializing in CRM and sales. He currently freelances as a writer on business and marketing related topics.

     

    Share
    Tweet
    Digital marketing, engagement, social media, social wall

    Frédéric Escarieu

    More posts by Frédéric Escarieu

    Related Post

    • collaborative

      7 Amazing Features of Social Wall to Increase Website Performance

      By Frédéric Escarieu | Comments are Closed
      Share
      Tweet

      Introduction: Social media platforms have gained popularity with the passage of time. With approximately 1.86 million users on Facebook only, social media has shadowed our cultural norms an  everyday activities. Everything can be watched onRead more

      Share
      Tweet
      Introduction: Social media platforms have gained popularity with the passage of time. With approximately 1.86 million users on Facebook only, social media has shadowed our cultural norms an  everyday activities. Everything can be watched onRead more

    • 8 Data Visualization Tips to Supercharge Your Content Strategy

      By Frédéric Escarieu | Comments are Closed
      Share
      Tweet

      In this competitive world, we are bombarded with huge amount of data on a daily basis. Whether we are scrolling through social media or watching TV, data is being consumed everywhere in the form ofRead more

      Share
      Tweet
      In this competitive world, we are bombarded with huge amount of data on a daily basis. Whether we are scrolling through social media or watching TV, data is being consumed everywhere in the form ofRead more

    • Everything You Should Know About Affiliate Marketing On Social Media

      By Frédéric Escarieu | Comments are Closed
      Share
      Tweet

      Affiliate marketing is one of the easiest ways to make passive income. Social media is more than just a platform to meet people and keep in contact with friends and loved ones; it is aRead more

      Share
      Tweet
      Affiliate marketing is one of the easiest ways to make passive income. Social media is more than just a platform to meet people and keep in contact with friends and loved ones; it is aRead more

    • Contests are a great way to promote your brand and reinforce your digital presence.

      5 Ideas of Christmas contests to promote your brand

      By Frédéric Escarieu | Comments are Closed
      Share
      Tweet

      5 Ideas of Christmas contests to promote your brand     The end of the year is the perfect time to boost the digital presence of a brand. Thanksgiving, Christmas, New Year’s Eve, you gotRead more

      Share
      Tweet
      5 Ideas of Christmas contests to promote your brand     The end of the year is the perfect time to boost the digital presence of a brand. Thanksgiving, Christmas, New Year’s Eve, you gotRead more

    NextPrevious

    Latest posts

    • Comment rendre les réunions efficaces en temps de COVID ? 
    • Why Do Companies Need to Communicate on Social Media During a Crisis?
    • The Metrics Factory & Saas Advisor lancentSocial Room Inside
    • Best SEO trends 2021
    • Unique Event Digital Marketing Ideas
    • Socialisez enfin votre site web grâce au Pink Friday !
    • Votre e-boutique click & collect sous 48h pour 1€ !
    • How socialfeed widget affects your website’s rank
    • C’est le mois du sapin ! Vendez les en ligne et en click & collect
    • 9 trends in digital marketing for this end of 2020
    • Le Black Friday est mort, vive le Pink Monday: votre site eCommerce OFFERT !
    • Social Analytics to Improve your Social Marketing
    • Préparez maintenant vos événements internes & externes pour les fêtes de fin d’année et pour Janvier 2021!

    Tags

    API Blog Display Ecommerce Event Facebook Hashtag Instagram JSON Linkedin Newsletter SEO Social wall Tools Twitter Weibo Youtube

    Archives

    • May 2021 (1)
    • April 2021 (3)
    • February 2021 (1)
    • December 2020 (3)
    • November 2020 (4)
    • October 2020 (2)
    • September 2020 (3)
    • August 2020 (3)
    • July 2020 (4)
    • June 2020 (1)
    • March 2020 (2)
    • February 2020 (1)
    • January 2020 (1)
    • December 2019 (3)
    • November 2019 (3)
    • October 2019 (1)
    • September 2019 (3)
    • August 2019 (2)
    • July 2019 (3)
    • June 2019 (3)
    • May 2019 (1)
    • February 2019 (3)
    • January 2019 (1)
    • December 2018 (6)
    • November 2018 (2)
    • October 2018 (2)
    • September 2018 (1)
    • August 2018 (1)
    • May 2018 (1)
    • April 2018 (6)
    • March 2018 (7)
    • February 2018 (7)
    • January 2018 (6)
    • December 2017 (3)
    • November 2017 (1)
    • October 2017 (2)
    • September 2017 (2)
    • August 2017 (8)
    • July 2017 (2)
    • June 2017 (1)
    • May 2017 (4)
    • April 2017 (3)
    • March 2017 (5)
    • February 2017 (4)
    • January 2017 (5)
    • December 2016 (8)
    • November 2016 (4)
    • October 2016 (2)
    • September 2016 (3)
    • August 2016 (3)
    • July 2016 (4)
    • May 2016 (1)
    • April 2016 (1)
    • March 2016 (1)
    • February 2016 (1)
    • January 2016 (3)
    • December 2015 (1)
    • November 2015 (1)
    • October 2015 (2)
    • September 2015 (1)
    • February 2015 (1)
    • January 2015 (2)
    • December 2014 (3)
    • November 2014 (6)
    • October 2014 (2)
    • September 2014 (1)
    • August 2014 (3)
    • July 2014 (2)
    • June 2014 (2)
    • April 2014 (1)
    • February 2014 (1)
    • January 2014 (1)
    • November 2013 (2)
    • October 2013 (2)
    • September 2013 (1)
    • August 2013 (1)
    • July 2013 (2)
    • June 2013 (1)
    • May 2013 (2)
    • April 2013 (1)

    Use cases

    • For your Website
    • During Events
    • On Screen in your hall
    • Interactive campaign
    • For e-commerce
    • For internal communication
    • Publishing

    Fonctionalités

    • Aggregate posts
    • Customize with Templates
    • Slider and Carousel
    • API for Developers

    Blog

    • Comment rendre les réunions efficaces en temps de COVID ? 
    • Why Do Companies Need to Communicate on Social Media During a Crisis?
    • The Metrics Factory & Saas Advisor lancentSocial Room Inside
    • Best SEO trends 2021
    • Unique Event Digital Marketing Ideas

    A Propos

    • Our Purpose
    • API for developers
    • Tutorials
    • Partners
    • Covid19NewsWall
    • Contact
    • FAQ
    • Terms of Services
    • Privacy policy
    Copyright 2022 Dialogfeed's team | All Rights Reserved
    • SocialWall
      • Multipost
      • Slider
      • Features
      • Prices
      • I Post, I Plant, I Help
    • Services
    • Blog
    • en
      • fr
    • Français 
    • English