The Coronavirus has locked up millions of people in their homes. Businesses have shuttered down, and economies are disrupted worldwide. What will be the future of the corporate world? Will your business be able to survive? How will you reach the clients? These questions are a challenge for every business, big or small. WhileRead more
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Employee advocacy is the mechanism by which a company or brand mobilizes its employees to become its ambassadors not only in their professional life but also in their everyday life, especially on social media. We also talk about employee ambassadors. Such a program can be geared to promote its brand to potential customers or itsRead more
By Frédéric Escarieu | Blog, Display, Ecommerce, Event, Facebook, Hashtag, Instagram, Linkedin, Social wall, Twitter, Weibo, Youtube | Comments are Closed | 18 December, 2019 | 1
In this competitive world, we are bombarded with huge amount of data on a daily basis. Whether we are scrolling through social media or watching TV, data is being consumed everywhere in the form of content. Top-notch marketers believe that content can make or break your brand. Gone are the days when companies used toRead more
Affiliate marketing is one of the easiest ways to make passive income. Social media is more than just a platform to meet people and keep in contact with friends and loved ones; it is a potent tool anyone can utilize to build tremendous wealth. By using your social media presence, you can become an affiliateRead more
An ounce of image is worth a pound of words!!!! Images, pictures, visuals can have a significant impact on the success or failure of your business. The interesting part is that images can help you grow more traffic, clicks, and conversion like never before. And there is no denying in the fact thatRead more
By Frédéric Escarieu | Blog, Display, Facebook, Hashtag, Instagram | Comments are Closed | 1 August, 2019 | 3
Should you care about branded content? If you care about brand awareness, customer engagement, and relationships, the answer is yes. Branded content has proven value. A study by IPG Media Lab showed that brand recall increased by 59% when customers viewed branded content when compared to recall from traditional advertising. Of course, not allRead more
Introduction: Social media platforms have gained popularity with the passage of time. With approximately 1.86 million users on Facebook only, social media has shadowed our cultural norms an everyday activities. Everything can be watched on social media from sports to kid’s plays and music presentations with the diminutive screens of our mobile phones. People canRead more
Personal or professional life, private or public space: social networks blur the borders in the company. Their untimely use can divert employees from their primary mission, or even pose a threat to the e-reputation of a company. However, there are practices and tools for making social media a strategic internal asset as well as aRead more
Social media is a highly effective marketing and advertising platform. There are many driving factors behind the success of social media marketing. Statistics show that there are over 2.77 billion social media users in the world. That is about 36.7% of the world’s entire population. Throughout the years, social media has proven to become oneRead more
Upcoming Social Media Marketing Trends 2019 It is a fact that social media trends are changing fast and continuously : that is why it is very important to regularly follow up the latest trends in this domain. To be successful, you need to make sure that your strategy is relevant and up-dated. In theRead more
