Best Tips for Successful Influencer Marketing on Social Media
Technology has infused a shift in the marketing strategies of large and small businesses. Come to think of it, decades ago, distance and time stood as a barrier against a lot of endeavours inclusive of marketing. Traditional marketing measures required physically meeting potential customers to convince them about the quality of products.
With technology, marketing improved by reaching a wider audience through broadcasting networks. It has gone further than that. Social media networks present a platform for individuals and businesses to grow followers from any location in the world. Of course, this has a significant impact on the way marketing is done today.
Digital marketing has become an important component of any marketing strategy as companies strive to maintain a strong online presence. Social media platforms account for a bulk of internet users at every given time. Some networks like Facebook, Twitter and Instagram, witness account logins from millions of users daily. This is why it is becoming increasingly important for businesses to understand ways that social media networks can influence marketing.
The use of social media is way beyond leisure activities; many businesses have benefited from generating leads through these platforms. You too can grow followers and enjoy the benefits of engaging your social wall towards marketing. Here are five tips for successful influencer marketing on Social Media ;
Identify Your Target Audience
The concept of identifying your target market is as practical as it is in traditional marketing. To successfully influence marketing activities through your social wall, it is important to first figure out the individuals that your campaign is directed towards.
This entails defining the demographics of your target market.
- What is their age bracket?
- Does their gender matter?
- What are their interests and hobbies?
- What are their jobs and purchasing power?
- Does their parental status matter?
- What about their nationality?
Indeed, the demographics of the population on social networks cut across many categories of individuals. However, your products or service might not fit into the needs of them all. The answers to the above questions are important to your marketing strategy as they help you decide what works best for each group and how you can reach them successfully.
Create Captivating Content
It is no news that there is stiff competition in web marketing. Technology has made it easier for both large and small businesses to key into digital marketing strategies. And so, there are competitors everywhere even on social media platforms.
How Then Do You Stand Out?
One of the ways to successfully reach out to customers on social media is by sharing captivating content. Social media is a source of entertainment and valuable information to many. Nobody on social media would like to be bored. Once you have identified your audience, it is important to create content that would be of interest to them while also influencing them towards your brand. This would help to grow followers on different platforms.
The Pareto principle (otherwise known as the 80/20 rule) takes a stand that 20% of your efforts account for 80% of results. Applying this to social media content marketing, some experts are of the opinion that 20% of your content should be dedicated towards marketing your brand as this can drag in 80% of your overall leads from social media. The remaining 80% should cover interesting content that entertains and informs your audience.
Captivating content is crucial even when advertising on your wall. Bland looking content can easily be scrolled past without notice. Entertaining content can advertise your brand all the more by going viral on social media. Users can easily tag others to view and also share on their wall.
Few Points to Note on Content Sharing
- Keep your wall updated with quality and relevant content that relate to your brand and industry.
- Be consistent. This helps you to maintain an online presence on social media and also endear yourself to your audience.
- Post quality images, infographics, GIFs or videos.
Invest into Social Media Ads
Social media platforms make it possible to boost posts in order to reach a wider audience range. These ads are cost-effective. While hashtags can boost your visibility on social media, it seems that posts have a limit that they are made to go. This is because social networks are profit making companies too. Setting out a part of your budget for this can yield great results.
Social media networks also provide a more defining analytics on ads to help you track your efforts. This can help you monitor the activities that are beneficial and keep up with them. This way, you get to grow your followers and convert them to customers.
Diversify your approach on Different Platforms
Arguably, social media networks do not all work the same way. Understanding what works on each platform and applying them can go a long way.
For example, unlike Facebook, Twitter does not go well with lengthy text. Posts on Twitter are concise and straight to the point. You can back them up with catchy images and short videos. Twitter is also about the ‘spur of the moment’ and works perfectly well with trendy topics. Use trending hashtags that relate to your product or service and post frequently to keep your wall active.
Instagram particularly concerns visuals; images and videos of about one minute. Here, you can thrill your audience with quality visuals. Facebook is the best platform to share written content like stories or case studies, although it accepts visuals too.
Over all, understanding the approaches to apply on each platform is necessary to grow followers and keep reaching your target audience in the most appropriate way.
Integrate Your Efforts
After all is said and done, the purpose of marketing is to generate leads and boost your ecommerce activities. It is therefore important to integrate your social media efforts into your overall digital marketing plan. Treating each component as a separate body might not yield so much results.
A Search Engine Optimization (SEO) strategy is more powerful with Social Media Optimization (SMO). To achieve this, ensure that the content published on your website can easily be shared across social media platforms. Links from social media platforms can also count as backlinks to your web pages and this has a positive effect on SEO ranking among search engine results.
Marketing has gone beyond traditional conventions. In these times, many companies bank on digital marketing as a major part of their marketing strategy. Your social media wall is an excellent online location to utilize towards fetching loyal customers for your business.
As you grow followers through your social media wall, more users become aware of your brand. It is necessary to adopt the right approach for marketing; this affects social media too. With the above tips, you can get better results through your marketing strategy.