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Should you care about branded content? If you care about brand awareness, customer engagement, and relationships, the answer is yes. Branded content has proven value. A study by IPG Media Lab showed that brand recall increased by 59% when customers viewed branded content when compared to recall from traditional advertising.   Of course, not allRead more

Upcoming Social Media Marketing Trends 2019 It is a fact that social media trends are changing fast and continuously :  that is why it is very important to regularly follow up the latest trends in this domain. To be successful, you need to make sure that your strategy is relevant and up-dated.   In theRead more

Update (december 2018) : check our analysis on Instagram Hashtag Search API replacing Instagram old Hashtag API deprecated in december 2018 After May 2018 restrictions, December is a kind of rebirth of Instagram API, moved to Facebook Graph API. Now called Instagram API Graph, to obey Facebook structure. Apart from profile search, all Instagram (old)Read more

Step by step guide to convert your personal account into a business profile   Prerequisites Before beginning, please check you have the following : Have a Facebook Company Page . Not obvious at first sight but this is required because later you will need to link your Brand Instagram Business Profile to your Brand FacebookRead more

Best Tips for Successful Influencer Marketing on Social Media Technology has infused a shift in the marketing strategies of large and small businesses. Come to think of it, decades ago, distance and time stood as a barrier against a lot of endeavours inclusive of marketing. Traditional marketing measures required physically meeting potential customers to convinceRead more

People tend to focus only on Google for their searches and completely forgot that there are other search engines too. Yes, ranking on Google might be a best objective, as it is one of the largest search engines with more than 3 billion searches every day. But, you cannot deny that the market houses someRead more

How to Adjust Your Small Business to Changing Social Media in 2019   Discover Social Media Trends for Small Business in 2019 ! To thrive in today’s competitive marketplace, your small business needs to adapt to the most predominant marketing trends. Social media channels have grown exponentially, as, in 2019, almost every person who ownsRead more

How to nail your Facebook business page ?   According to zephoria.com, there are more than 1.79 billion active Facebook users all over the world, and the number is increasing of 16% every year. Among all the social media platforms known today, Facebook is, by far, still the most popular. So, if you want toRead more

What is exactly Social Commerce ?  For many people, social commerce is just another online shop on Facebook or using social media to assist the purchase or sale of products. Nevertheless, it goes much further than that: Social Commerce is mostly a new online retail model or marketing strategy integrating social networks or a peer-to-peerRead more

SEO is a priority for any website, but what is the link between social and SEO? The answer is simple: social networks (Facebook, Twitter, Instagram, LinkedIn, YouTube,…) help to improve the SEO of a website. The crossing both is then called social SEO. The goal is therefore to improve your ranking in the search engines,Read more