• SocialWall
    • Multipost
    • Slider
    • Features
    • Prices
    • I Post, I Plant, I Help
  • Services
  • Blog
  • en
  • Log in
  • Free Trial
NextPrevious

What is a Social Wall ? Uses Cases & Benefits

By Frédéric Escarieu | Blog, Social wall | Comments are Closed | 13 February, 2019 | 1
Share
Tweet

What is a Social Wall ?

The Writing is On the Wall – Your Social Wall, That Is Social media. It’s social; it’s “connective;” it’s where consumers hang out a lot.

And it’s where businesses can accomplish several things – great customer service, connections with influencers, product and customer showcasing, promotion of special offers, and more.

But accomplishing all of this is a process of research, smart decision-making, and crafting content that is compatible with your brand and with the platforms you choose.

You have This Social Media “Thing” Down

Let’s say you have done everything right.

  • You have perfected your target audience persona, know where that audience hangs out on social media, and have selected three platforms for your presence.
  • You have set up a schedule of postings – great posts featuring themes, customers, your team, your social responsibility, etc.
  • You are monitoring for customer comments and feedback
  • You have found your brand “voice” and it is working
  • Your following is growing gradually but steadily on each of your platforms.

So, What’s Next?

You probably have different followers on your social platforms – maybe Facebook, Instagram, and Twitter. And they are all not the same people. What’s more they have different conversations; they may post their own user-generated content that would be valuable to followers on other networks.

What if you could combine all of this content into one place – bring all of your followers together to be social with each other?

You can, through a social wall on your website.

Here’s is how this all works.

Benefits and Uses for Social Wall

The short definition of a social wall is a digital screen that will aggregate and display social media posts, comments, etc. all in one place. It brings your social media platforms and your followers together into one place. It can be live or aggregated from previous posts, and, with the right software tools, can also be filtered, using your choice of hashtags or handles.

Uses for Social Walls

Business owners have uses for social walls to engage their customers and visitors with their brands. They prompt followers to share their posts that will then appear on a digital social wall screen, either immediately or in time, depending on the software they are using.

Social walls can be embedded within a website for both follower and visitors to view.

Other uses for social walls relate to events, conferences, and other public venues for brand awareness and marketing efforts.

Benefits of Social Walls

Think of a social wall on your website as free marketing. You are engaging followers, customers, and even guests, without a lot of content creation of your own. And those who have been prompted to post and do so are actually promoting your business for you and to their own followers too. This is obviously one of the biggest benefits of social walls.

But if you do attend events where you are promoting your brand, you can display your wall on a digital screen for all attendees to view. Again, this is rather a free marketing tool – one that you did not have to design and create yourself. The software and your customers/followers have done it for you.

Think of your social wall as digital signage that is always present, always update, and that you are not paying for, once you have the software in place.

Still Not convinced?

If you are still uncertain about the benefits of social walls, then take a look at these stats:

  • 71% of consumers who use social media will be more likely to purchase from a brand they have connected with on social media. Having a social wall will bring them into those relationships with you and provide the social proof you need to gain trust and credibility.
  • Tweets that have hashtags have 2X a rate of engagement. When you prompt your customers and followers to use specific hashtags and/or handles to post on your wall, you are increasing engagement rates for your brand.
  • Businesses get 2X more leads from social media than they do from direct mail, PPC, or other direct advertising methods. And, as consumers come to your wall, you can also add special discounts and giveaways right there. What’s more, you can use such discounts and giveaways as incentives for your customers and their followers to post on your wall.

How to Set All of This Up

  1. First, you need the software of course. Today, there are any number of software tools for social media aggregation, so check them all out and choose one you believe will fit your needs.

Be certain that your software has built in filtering. You want any         inappropriate content automatically filtered out, or you can select to do it     manually before the content is posted.

  1. Instant or Not?

You can have posts appear instantly or delayed, depending upon the software you select and whether you select automatic or manual filtering. Automatic is best if you want a live, real-time effect, and there is always a method to remove a post that slips by and is one you don’t want.

  1. Getting it Into Use

You are now ready to set up a call to action to get people to post on your display. Choose a hashtag and/or a handle that they must use. Test out different ones. And test out different incentives to get people to follow through and talking. Ask a question, set up some competition, offer a freebie or discount, etc. the goal is to generate lots of participation – the more the better your brand spreads.

  1. Who Uses Social Walls?

Almost any niche can make good use of a social wall – restaurants, retailers, hotels and resorts, colleges, and even businesses that offer client services. If you have a presence on social media networks, building a social wall is your next logical step.

 

 

Author Bio: Daniela McVicker is a copywriter and editor for the website, Rated by Students. In that capacity, she is also responsible for maintaining the agency’s social media platforms. With degrees in marketing and communications, she often consults with other startups on their social media marketing strategies.

Share
Tweet
hashtag, social wall

Related Post

  • A 6-Step Process of Designing a Hashtag Campaign on Twitter

    By Frédéric Escarieu | Comments are Closed
    Share
    Tweet

    As all social media platforms have started supporting hashtags, the use of hashtags for promoting a brand or a company is increased. There are 2.96 billion social media users around the world, according to Statista.Read more

    Share
    Tweet
    As all social media platforms have started supporting hashtags, the use of hashtags for promoting a brand or a company is increased. There are 2.96 billion social media users around the world, according to Statista.Read more

  • Social wall for event: 2 good ideas to explore

    By Frédéric Escarieu | Comments are Closed
    Share
    Tweet

    Social wall for event How to best use it and for which ROI ? Social walls are today easy to implement: lots of firms or organization do have Facebook, Twitter or Instagram contents to fuelRead more

    Share
    Tweet
    Social wall for event How to best use it and for which ROI ? Social walls are today easy to implement: lots of firms or organization do have Facebook, Twitter or Instagram contents to fuelRead more

  • La Redoute and social commerce with Dialogfeed

    By Frédéric Escarieu | Comments are Closed
    Share
    Tweet

    La Redoute, a top 3 ecommerce player in Europe (EUR 1 Billion of sales, mostly in textile category) recently launched #myredoute, a place where visitors can see pictures taken by La Redoute’s clients, wearing clothesRead more

    Share
    Tweet
    La Redoute, a top 3 ecommerce player in Europe (EUR 1 Billion of sales, mostly in textile category) recently launched #myredoute, a place where visitors can see pictures taken by La Redoute’s clients, wearing clothesRead more

  • The Metrics Factory & Saas Advisor lancentSocial Room Inside

    By Frédéric Escarieu | Comments are Closed
    Share
    Tweet
    Share
    Tweet
    The Metrics Factory & Saas Advisor lancent “Social Room Inside”, premier panorama des social rooms.   Depuis 10 ans, nombreux sont les annonceurs qui ont décidé de centraliser leurs équipes social media et les technologiesRead more

NextPrevious

Latest posts

  • Comment rendre les réunions efficaces en temps de COVID ? 
  • Why Do Companies Need to Communicate on Social Media During a Crisis?
  • The Metrics Factory & Saas Advisor lancentSocial Room Inside
  • Best SEO trends 2021
  • Unique Event Digital Marketing Ideas
  • Socialisez enfin votre site web grâce au Pink Friday !
  • Votre e-boutique click & collect sous 48h pour 1€ !
  • How socialfeed widget affects your website’s rank
  • C’est le mois du sapin ! Vendez les en ligne et en click & collect
  • 9 trends in digital marketing for this end of 2020
  • Le Black Friday est mort, vive le Pink Monday: votre site eCommerce OFFERT !
  • Social Analytics to Improve your Social Marketing
  • Préparez maintenant vos événements internes & externes pour les fêtes de fin d’année et pour Janvier 2021!

Tags

API Blog Display Ecommerce Event Facebook Hashtag Instagram JSON Linkedin Newsletter SEO Social wall Tools Twitter Weibo Youtube

Archives

  • May 2021 (1)
  • April 2021 (3)
  • February 2021 (1)
  • December 2020 (3)
  • November 2020 (4)
  • October 2020 (2)
  • September 2020 (3)
  • August 2020 (3)
  • July 2020 (4)
  • June 2020 (1)
  • March 2020 (2)
  • February 2020 (1)
  • January 2020 (1)
  • December 2019 (3)
  • November 2019 (3)
  • October 2019 (1)
  • September 2019 (3)
  • August 2019 (2)
  • July 2019 (3)
  • June 2019 (3)
  • May 2019 (1)
  • February 2019 (3)
  • January 2019 (1)
  • December 2018 (6)
  • November 2018 (2)
  • October 2018 (2)
  • September 2018 (1)
  • August 2018 (1)
  • May 2018 (1)
  • April 2018 (6)
  • March 2018 (7)
  • February 2018 (7)
  • January 2018 (6)
  • December 2017 (3)
  • November 2017 (1)
  • October 2017 (2)
  • September 2017 (2)
  • August 2017 (8)
  • July 2017 (2)
  • June 2017 (1)
  • May 2017 (4)
  • April 2017 (3)
  • March 2017 (5)
  • February 2017 (4)
  • January 2017 (5)
  • December 2016 (8)
  • November 2016 (4)
  • October 2016 (2)
  • September 2016 (3)
  • August 2016 (3)
  • July 2016 (4)
  • May 2016 (1)
  • April 2016 (1)
  • March 2016 (1)
  • February 2016 (1)
  • January 2016 (3)
  • December 2015 (1)
  • November 2015 (1)
  • October 2015 (2)
  • September 2015 (1)
  • February 2015 (1)
  • January 2015 (2)
  • December 2014 (3)
  • November 2014 (6)
  • October 2014 (2)
  • September 2014 (1)
  • August 2014 (3)
  • July 2014 (2)
  • June 2014 (2)
  • April 2014 (1)
  • February 2014 (1)
  • January 2014 (1)
  • November 2013 (2)
  • October 2013 (2)
  • September 2013 (1)
  • August 2013 (1)
  • July 2013 (2)
  • June 2013 (1)
  • May 2013 (2)
  • April 2013 (1)

Use cases

  • For your Website
  • During Events
  • On Screen in your hall
  • Interactive campaign
  • For e-commerce
  • For internal communication
  • Publishing

Fonctionalités

  • Aggregate posts
  • Customize with Templates
  • Slider and Carousel
  • API for Developers

Blog

  • Comment rendre les réunions efficaces en temps de COVID ? 
  • Why Do Companies Need to Communicate on Social Media During a Crisis?
  • The Metrics Factory & Saas Advisor lancentSocial Room Inside
  • Best SEO trends 2021
  • Unique Event Digital Marketing Ideas

A Propos

  • Our Purpose
  • API for developers
  • Tutorials
  • Partners
  • Covid19NewsWall
  • Contact
  • FAQ
  • Terms of Services
  • Privacy policy
Copyright 2022 Dialogfeed's team | All Rights Reserved
  • SocialWall
    • Multipost
    • Slider
    • Features
    • Prices
    • I Post, I Plant, I Help
  • Services
  • Blog
  • en
  • English