8 Best Instagram Marketing tools in 2019
For businesses, Instagram is more than just an image sharing platform. With more than 1 billion active monthly users and over half a billion daily active users, Instagram is one of the best platforms to expand your business’s reach and find new prospective clients for your products or services. Although Instagram allows users to run ads and reach out to influencers, it can be difficult to get your anticipated results without the suitable tools.
Instagram is a sister platform to Facebook, so unlike some of the networks out there that have an uncertain future, you rest assured of a platform that will help you for a while.
In this article, we’ve described the eight best Instagram Marketing tools for 2019 as shared by Johnson Lincoln, a content creator at SuperiorPapers.com
Let’s get rolling.
Hootsuite
Hootsuite has a free and Paid Packages starting at $19 a month. It’s an ideal Instagram marketing tool for scheduling, publishing and analyzing posts. The best thing about Hootsuite is that it has some features similar to Buffer that enables you to publish posts directly to Instagram. This powerful social media management tool will also notify you to post your scheduled posts through a push notification and it can also publish your posts automatically especially if you have subscribed to the Business Plan.
Apart from scheduling and publishing posts, this tool can also help you to perform other tasks such as:
- Spy Your Competition
Some of your first tasks on Instagram if you are a beginner are to connect with bloggers in your industry and follow people you can learn from. This way you will learn the marketing strategy of your competition including the number of the followers they have and more.
You will also get insights about the type of content your competition publishes on their Instagram as well as the engagement they get in their posts.
- Increase Your Engagement
To increase your brand awareness on Instagram, you must engage effectively with your followers. Posting images and including #hashtags alone cannot increase your brand awareness. Hootsuite helps you to build a community of followers.
Buffer
Buffer is also another powerful Instagram marketing tool that can save your time when it comes to managing your Instagram account. Buffer is well known as a wonderful social media tool for Twitter and Facebook, but it can also help you to schedule and plan your Instagram posts in advance.
The greatest thing about Buffer is that it offers free and paid plans starting from $10 per month and you can also use it to evaluate the performance of your content. Another greatest thing is that you can do all these tasks in one place.
What you need to do is to prepare your posts from your desktop, schedule them and let Buffer to publish them automatically to Instagram. However, this applies only to Business Accounts.
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Canva
Canva is a visual content creation tool. You can use this tool to create stunning images both for your Instagram feed and in your posts. The good thing about Canva is that it is a free app that you can use to create multiple image layouts and include amazing graphics that grab your followers’ attention.
When it comes to creating stories, Canva is the tool for the work. The best thing to make your content recognizable to your followers is to ensure you maintain consistency in your image formats and fonts.
Sprout Social
Sprout Social is also another social media management tool for small, medium and large businesses as well as agencies. It features a range of content scheduling and publishing tools. Sprout Social’s Instagram analytics offers detailed analytics about your brand that helps you to monitor your performance. This tool will help you to know your posts that are attracting the most engagement and how your following has grown as well as other important metrics.
Moreover, Sprout Social offers tools for tracking #hashtags and comments. It also offers an Instagram competitor analysis report so you can compare your results with those of your competitors and then find what they are doing differently.
The cost of this tool starts from $99 to $249 per month for one user but you can also get a free trial.
Iconosquare
Iconosquare is another Instagram marketing tool that is helpful in providing in-depth info about the performance of your content. Iconosquare gives you insights into your followers and likes as well as providing you with particular info about the location of your followers and more importantly their influence on social media.
You can then use this information for your influencer marketing and outreach purposes. This tool also offers analytics that can help you to compare yourself against your competitors and hence giving you the opportunity to know where you stand in the industry. The cost starts from $29 to $59 per month and is billed yearly.
Repost for Instagram
Repost for Instagram is a content curation tool that helps to relieve you from taking photos but instead curate images posted by your customers and followers. This way, you will not have to take photos but you just curate the user-generated content of your followers and give them credit.
Repost for Instagram is a free tool that is available on Android and iOS.
Later
Later is also another Instagram marketing tool for scheduling posts on mobile, desktop and web. It was originally known as Latergramme. This tool is equipped with multiple features for preparing your campaigns as well as exploring #hashtags and sharing of User Generated Content.
With this tool, you can plan your posts with the help of a convenient calendar and get a preview of your posts before publishing which gives you a picture of the way your posts are displayed to your followers. Later is a free scheduling tool but it also has Premium Packages starting from $9/month.
Dialogfeed
Wondering how to share User Generated Content on social media and how to increase engagement and conversion on a web site? Dialogfeed is the best tool for the work.
This is another best tool for social media managers and an incredible Instagram marketing tool that leverages your UGC and boost a website SEO with a better qualified audience. With this tool, you can manage more than 10 social media networks including Facebook, LinkedIn, Instagram, Twitter, Youtube and more.
Moreover, you can moderate & curate content, customize your widget content, or even use their powerful API all in one, and of course republish Instagram posts on a website and TV screens and analyze your performance on various platforms.
Wrapping It Up
If you are new to Instagram, you can now get started. Instagram is currently boasting more users than Twitter and has experienced an increase in features such as Stories which makes it become widely used than many popular social media networks out there.
When it comes to scheduling posts faster and effectively, Buffer will do the work. This and many other tools have made Instagram a go-to social media platform for marketing.
What’s the best Instagram marketing tool for your business?
Jennifer Sanders has been working as an editor and a copywriter at a proessaywriting.com, Brill Assignment and Scholar Advisor for 3 years. She is also a professional content writer in such topics as inspiration, productivity, education, and technologies.
Feel free to connect with her Twitter.
