Top 6 Social Media Monitoring Tools
When it comes to business and social media, the key is listening. Through the many social media outlets, companies can see and understand what the audience is saying about them, their product, the market in general, and about their competition. Having a proper insight into what people are thinking about and what is trending in your line of work is what puts the basis for your own social business intelligence.
With this information, companies can better understand their customers, predict trends and develop a well-rounded marketing strategy. The social media monitoring tools out there vary depending on what services they are able to provide. Depending on your line of business, it is a good idea to try out several to see which one fits you best. Here are a few of these monitoring tools that exist.
Hootsuite
This social media monitoring software is able to track activity over several social networks at once like Twitter, Facebook, Foursquare, LinkedIn, Google+, and WordPress. With Hootsuite, you can also manage your social media accounts, schedule posts over several platforms, and can delegate tasks.
Sifter
As its name partially implies, Sifter is a piece of software that is able to search, access, and retrieve every undeleted Tweet since the beginning of Twitter. By using a variety of Gnip Powertrack rules, users input their preferences and Sifter generates an estimate of the total number of Tweets that conform to the query, as well as the cost to get that data. With that information, users can perform advanced text analytics or submit it to machine learning algorithms.
Mentionlytics
As a web and social media monitoring tool, Mentionlytics is also good for small businesses and even individuals such as celebrities, politicians, artists, or anyone who could make use of this online information in order to improve their brand, reputation, image, and build an online community.
Klout
Though slightly controversial because of its sometimes inaccurate influence scoring system, Klout is, nevertheless, a good monitoring tool that helps users fine-tune Twitter posts so as to get optimal engagement and can monitor their influence through that engagement.
Simply Measured
Simply Measured is a tool that can gather data and then analyze earned, owned, as well as paid activity. You can use it to create free reports for various social media platforms such as Facebook, Instagram, Google+, or Twitter, and can make it give you information about your own Facebook content, Instagram engagement, your competitors’ fan pages, customer service metrics, and future trends.
Dialogfeed
This online app is able to aggregate thousands of daily contents from various social media outlets and blog data sources. Dialogfeed is also able to gather historical data, besides real-time feeds from sources like Facebook, Twitter, or Instagram and then turn them into user-generated content (UGC) so as to reach even more of your audience. It is able to automatically or manually filter out inappropriate content, and provide you with a standardized content.
Conclusion
All in all, these social media monitoring tools are a great way to understand your target audience and provide them with content that interests them at the time when they are most active. In short, these platforms will help you increase your brand reputation and influence.
I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
