How Social Media can Help for Internal Communication in a Company
Great communication between the members of a team is a must for the success of every company. It is very important that the employees have an easy way of communicating with one another that is up to date with technology and easy for them to handle. Internal communication through Social Media appears to be a great solution
No matter the platform you decide to use, this can be a very inexpensive and easy way for your business to communicate easily. Here are just some ways you can use social media to boost your company’s communication.
Avoid making simple mistakes
Most companies believe that the most important thing is to mainly focus on their external communication strategy with their own customers. In reality, internal communication is just as important if not more.
One of the reasons why more focus should be put on a company’s internal communication system is making simple mistakes. In a great company that has established a good communication system between its team, you will not easily come across cases where a worker has done something incorrectly because they assumed their manager needed something else done.
Great companies exist because everyone has a way to talk to their peers, ask any questions they might have and also ask for feedback on their work. Talking and communicating your thoughts and questions to your team workers is a very crucial step that can save a lot of time from avoiding making mistakes that are just a matter of bad communication.
When communication is lacking
As the years go by, even though technology is evolving, in many cases it looks like we fail to take advantage of its perks. Communication seems to break down even as we have so many options to choose from in order to make it easier.
Coworkers seem to not be very good at working in a team. Even in large companies, top down messages are the ones that are usually used on the regular and this way people don’t get to build any bonds of trust with their coworkers. If an email is sent to everyone, or if a decision is just announced after it has been decided by a couple people, how can a company have great internal communication?
The problems begin not only with the managers, who sometimes fail to make their employees feel like their opinions are taken into consideration but also with the way teams communicate, as virtual teams have now become a more and more frequent thing that truly holds the communication back.
Why is social media great for internal communication?
First of all, adding elements of social media or social media apps into your company’s communication tactics can help you get rid of monotone and boring staff emails and newsletters and make them a lot more fun by adding interesting content that can help your employees be more interactive and enjoy receiving updates.
Most people nowadays probably prefer online communication so it will be a lot easier for a team to interact though an instant message app rather than an email chain. Not only will this help people bond as they will be able to keep in touch constantly, but it will also help them feel like they belong in that group and that they all work together as a team and therefore communicate better and be more effective at their jobs.
Simple ways to integrate social media into a workplace
Social media can easily be integrated into any workplace. Here are a few simple and easy to follow examples:
Creating a company blog
If you would like your employees to have easy access to help about various topics on the job, the best thing you can do is create a blog where your coworkers and employees will be able to discuss work issues and even upload some posts about how to get some things done.
Since a lot of information will be stored on the blog, you might need some help with keeping the important posts written in a way that is easy to follow and understand for all of the employees. There are many people online, from professional writers to people who specialize in writing websites reviews, who can help you with proofreading and editing the posts so that they are well written and helpful for anyone who reads them
This will rally be helpful to any new employees who will be in need of more help than the rest of the team. Not only will it help them get a hang of the job faster, it will also make them bond with their coworkers a lot faster as they won’t feel shy to ask more questions.
A private company Facebook page
There is no better way for your company to communicate other than using Facebook. A private page can allow you to post information about your company’s news, events and similar things that your employees can have easy access to. In case you decide that you would like to keep the Facebook page public, you can even go ahead and post job openings on there.
Communicating through Facebook is very easy as in our day and time pretty much everyone has a Facebook page. This will allow employees to keep in touch at all times, share pictures and videos and even be able to make calls and video calls at all times.
In case you didn’t know, you can make your Twitter account a private one and only share what you Tweet with the people you choose. This can be a great way for you to share company news, news about promotions and retirements as well as funny facts about your workplace and coworkers.
Not everything has to be strict. You can always keep your Facebook page for the serious things and use the company’s Twitter account for the more fun parts of the job. This will help your coworkers loosen up and feel more welcome and more included in the company.
Set a Social Wall
What if a company could get all of their social media feed in their Intranet or displayed on a screen at the office? A Social Wall would allow you to aggregate all of your company’s social media account into a same place!
This tool is very efficient in order to increase employee’s engagement via Hashtag campaigns or contests! Try it here!
Effective communication is the key to a businesses’ success
No matter how many marketing strategies you try incorporating into a company’s plan, nothing will work out correctly if the team workers are not in sync with each other.
The better the internal communication of a company, the better the results will be. Internal communication through social media can simply break the barriers between coworkers and help them find new and easier ways to communicate with one another.
In what other ways do you think social media can be of benefit to a company?
Luisa Brenton is a brand developer in the past; mom, educational writer in the present. She writes in a variety of venues – academic, business, and online marketing content. Find more on Facebook and Twitter.