Best Social Media Publishing and Management Tools
As most of us know, today’s world is highly digitized and it’s only said to be even more so as time goes on. This means that no business can consider itself successful or even hope to, one day, become successful without having a well-maintained social media presence. With it, companies can increase their brand awareness, develop a respectful reputation, reach out to new potential customers, and maintain their faithful audience at the same time.
Nevertheless, keeping a watchful eye on everything that is happening on the many social media platforms such as Facebook, Twitter, Instagram, LinkedIn, Google+, and all the many others out there is a daunting task, to say the least. Luckily, however, there are certain publishing and management tools that can help businesses, big and small, achieve just that.
These pieces of software can juggle a multitude of tasks at once; gather relevant data about your audience, competition, and potential trends which you can use to formulate the best marketing strategy that perfectly meets your needs. With that being said, here are five such social media management tools that can help you.
Hubspot is a versatile platform that will allow you to monitor and publish on your social media accounts. It also provides closed-loop reporting data, which means that you can see precisely what channels generate the most traffic and engage your audience. It can even go a step further and show what particular posts or channels result in more leads and/or sales. It also integrates all your marketing tools such as email, SEO, CRM, and the previously-mentioned social media accounts, comparing the generated results between them.
This particular tool has been around for some time now and makes great use of Twitter and everything Twitter related. It utilizes multiple, differently-colored columns that facilitate an easy management of several conversations at once. TweetDeck also allows for scheduling and is user-friendly.
The Tailwind app is the official partner of Pinterest marketing. It was designed to help with managing multiple accounts and can create multi-board pins, can bulk uploads, and can schedule pins in advance. It is also able to determine and optimize your pins based on the optimal times for your audience so as to get the highest engagement possible.
Most social media management tools focus mainly on organic or paid social content. Sprinklr, on the other hand, seems to be able to do both. It helps with posting, it offers metrics reporting, and it gives advice on the approval of content. Its main users are large enterprises that engage with their audience on more than 25 social channels at a time.
Dialogfeed gathers current and historic data and contents from various social media platforms and blog posts that are relevant and then turns them into standardized-format user-generated content (UGC). This UGC is then used to reach out to more potential customers. The app can automatically or manually filter out inappropriate content and can change between what social platforms or other sources it gathers its information from, based on your needs.
These social media management tools come in various shapes and sizes. Depending on your business and your own needs you can use these platforms to great effect so as to better interact with your audience, increase brand awareness, lower marketing costs and increase revenue.