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Should you care about branded content? If you care about brand awareness, customer engagement, and relationships, the answer is yes. Branded content has proven value. A study by IPG Media Lab showed that brand recall increased by 59% when customers viewed branded content when compared to recall from traditional advertising.   Of course, not allRead more

We are not the ones saying this even if we are convinced of it. With France24, the answer is obvious: television becomes social, all news sites and brand’s sites meet the same fate. Look at Red Bull’s website worldwide: it’s a “social” news site.

A contest, a quiz, an election, a sweepstake. Voting, playing, choosing. Anything fun that’s somehow playful, requires a quick opinion, to take side, to express yourself, to get a chance to win something. No wonder that contests have been so popular on social media. Combining real time action, getting friends to vote one side orRead more

When Facebook implemented hashtags in June 2013, it created a flurry of interest in the social marketing world, and my article on it got solid interest. Nevertheless the question then was and still is now: Is Facebook really serious about it ? Will consumers follow ? Could this attempt quickly join other ‘copycats’ initiatives likeRead more

This is guest post by Luke Brynley-Jones, social media expert & organizer of great events on Social media Social CRM 2013, Brussels – What’s it all about? On 27th November Our Social Times will be hosting Social CRM 2013 (Brussels) at BIP. CEO of Dialog Solutions Alexandre Vandermeersch will be taking part in a panel discussion ‘What does social CRM meanRead more

500 people in Belgium have accepted to respond to this survey, realized by Dialog Solutions, and have unveiled their shopping habits. Who are they? Why do they do their shopping online? And especially, is there a link between “social” and “online shopping”?

According to a recent study by Searchmetrics, social media shares such as Google +1 & Facebook shares are the most widely factors correlated with the good ranking in Google. Searchmetrics studies the statistic correlation between factors, being able to influence the ranking, and the effective ranking:

Last june, Facebook introduced hashtags on their platform. It did not make a big splash. After Twitter, Instagram & many others leading social platforms, Facebook was late into the game, and it appeared as ‘one more copy/paste’ of the giant. See my previous blog post for what It means for you.

(by Alexandre Vandermeersch, managing Director Dialogfeed) Facebook is looking a little more like Twitter. Indeed, Facebook announced the arrival of hashtags – this is already the case for many of us. This is a significant step towards the business in real time. Now, when you will click on a hashtag in Facebook, users will beRead more