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5 Content Marketing Strategies For Businesses

By Frédéric Escarieu | Blog, Display, Facebook, Hashtag, Instagram, Linkedin, SEO, Social wall, Twitter | Comments are Closed | 22 November, 2019 | 0

Content is King! The above saying is not only true but also very helpful to get success in this digital era. Without a compelling content marketing strategy, there are almost negligible chances of getting the correct audience and developing a long term business. Though these content marketing strategies may vary, their aim is nearly theRead more

social media

12 Tips for Writing Brand Content for Social Media

By Frédéric Escarieu | Blog, Display, Facebook, Hashtag, Instagram | Comments are Closed | 1 August, 2019 | 3

Should you care about branded content? If you care about brand awareness, customer engagement, and relationships, the answer is yes. Branded content has proven value. A study by IPG Media Lab showed that brand recall increased by 59% when customers viewed branded content when compared to recall from traditional advertising.   Of course, not allRead more

The TV news is going to die in a natural death! We bet?

By Frédéric Escarieu | Blog, Display | Comments are Closed | 19 July, 2014 | 0

We are not the ones saying this even if we are convinced of it. With France24, the answer is obvious: television becomes social, all news sites and brand’s sites meet the same fate. Look at Red Bull’s website worldwide: it’s a “social” news site.

4 reasons to create social hashtag contest

By Frédéric Escarieu | Blog, Event, Facebook, Instagram, Social wall, Twitter | Comments are Closed | 17 February, 2014 | 0

A contest, a quiz, an election, a sweepstake. Voting, playing, choosing. Anything fun that’s somehow playful, requires a quick opinion, to take side, to express yourself, to get a chance to win something. No wonder that contests have been so popular on social media. Combining real time action, getting friends to vote one side orRead more

Facebook trending topics – what you need to know

By Frédéric Escarieu | Blog, Display | Comments are Closed | 30 January, 2014 | 0

When Facebook implemented hashtags in June 2013, it created a flurry of interest in the social marketing world, and my article on it got solid interest. Nevertheless the question then was and still is now: Is Facebook really serious about it ? Will consumers follow ? Could this attempt quickly join other ‘copycats’ initiatives likeRead more

Social CRM 2013, Brussels

By Frédéric Escarieu | Blog, Display | Comments are Closed | 20 November, 2013 | 0

This is guest post by Luke Brynley-Jones, social media expert & organizer of great events on Social media Social CRM 2013, Brussels – What’s it all about? On 27th November Our Social Times will be hosting Social CRM 2013 (Brussels) at BIP. CEO of Dialog Solutions Alexandre Vandermeersch will be taking part in a panel discussion ‘What does social CRM meanRead more

Social Ecommerce – What is the link between “social” and “online shopping”?

By Frédéric Escarieu | Blog, Ecommerce, Social wall, Tools | Comments are Closed | 22 October, 2013 | 0

500 people in Belgium have accepted to respond to this survey, realized by Dialog Solutions, and have unveiled their shopping habits. Who are they? Why do they do their shopping online? And especially, is there a link between “social” and “online shopping”?

Social media is now the first ranking criteria

By Frédéric Escarieu | Blog, Display | Comments are Closed | 11 September, 2013 | 0

According to a recent study by Searchmetrics, social media shares such as Google +1 & Facebook shares are the most widely factors correlated with the good ranking in Google. Searchmetrics studies the statistic correlation between factors, being able to influence the ranking, and the effective ranking:

How to make your conversational campaign a success

By Frédéric Escarieu | Blog, Display | Comments are Closed | 2 July, 2013 | 0

Last june, Facebook introduced hashtags on their platform. It did not make a big splash. After Twitter, Instagram & many others leading social platforms, Facebook was late into the game, and it appeared as ‘one more copy/paste’ of the giant. See my previous blog post for what It means for you.

Hashtags on Facebook – what does it mean ?

By Frédéric Escarieu | Blog, Display | Comments are Closed | 19 June, 2013 | 0

(by Alexandre Vandermeersch, managing Director Dialogfeed) Facebook is looking a little more like Twitter. Indeed, Facebook announced the arrival of hashtags – this is already the case for many of us. This is a significant step towards the business in real time. Now, when you will click on a hashtag in Facebook, users will beRead more

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