We are not the ones saying this even if we are convinced of it. With France24, the answer is obvious: television becomes social, all news sites and brand’s sites meet the same fate. Look at Red Bull’s website worldwide: it’s a “social” news site.
Priority is given to the comments and exchanges between experts and amateurs, like during the time of Socrate in Athens’ forum where experts and amateurs were living next to each other and mutually enriching each other. Like at Procope’s café or other where Voltaire and d’Alembert came to discuss and write.
Marc Tessier, former president of France Télévisions speaks frankly :
« We don’t really make TV news today anymore, we tell stories we build up but which are not TV news anymore, we make special issues, etc… The TV news part itself is decreasing. It’s natural because it’s not exclusive anymore. So, TV news lost its journal nature, within the meaning of first information and (becomes) a comment show. It is not TV news anymore but it still keeps the format of TV news. I really think it is a bit outdated”.
“I’m direct. I think I am going to upset my friends from television TV news and who are going to tell me: “but audience remains high”. And I will answer them that TV news’ audience has decreased as well as press’ audience has decreased, and radio’s audience began to drop.”
The audience of all media is declining.
The one of your brand too. It is time to take a look at our solutions and services and change your website into a place where news is exchanged and spread.
I know two operators with triple play and mobile services. Nothing has changed in their offer nor in their products’ quality. One is growing and the less expensive one is suddenly falling. The one that grows understood that it needed to exchange with their clients where they are and where they ask their friends opinion about operators before buying. Where experts and advisors are their peers and egals.