Web is not a technological domain. It reveals only one thing: we all have a voice and it’s being heard while it used to be that advertising and mass media wanted us to know what should be known through unidirectional broadcasting.
Web is brands sociological, ethnographical and economical laboratory. The place where communication is being “unadvertised”. Advertising has been created by kings of propaganda. It is an instrument of empowerment, of control taking. But it does not work anymore. The tool is broken. The consumer has earned the right to talk.
Attract him and having a consumer loyalty need something else: experiences. The brand must transform each possible, probable, potential contact into an experience that will make talk about her. The excellence of experience will make the difference. And this difference will be spread on the Web where we talk about you, for good and evil, often, sometimes and even never. It is the testimonials of experience that you should bring onto your website taking every sociological, economical, anthropological opportunities to offer to all your targets, to all stakeholders, a reality where this is the human link that is enhanced. This is why our solutions are dialog solutions and dialog feeding. Commerce begins in those experiences and exchanges. We facilitate the return and success of brands and companies which are a nice trade. Ask La Redoute or any other client of us.
