How SEO Marketing Can Increase Your Online Brand Visibility
Search Engine Optimization or SEO is effective. That’s been proven many times ever since it became mainstream at the start of the Internet age.
And SEO remains alive and well despite all the flak it’s gotten from “anti-SEO” haters that can’t see any benefit to optimizing websites by editing content, emphasizing keywords, and coding to remove barriers to optimize search in Google.
Effective and legitimate SEO helps businesses by fitting a relevant website with unique content that promotes a company’s interests and magnifies brand visibility. SEO websites are crafted to deliver a great user experience, while encouraging the sharing of content to drive publicity and linking to the optimized website.
This is the kind of website that Google rewards with high search rankings today.
Google is king of search engines, and controlled 92% of the worldwide search engine market as of November 2017. Bing accounted for 2.8% and Yahoo!, 1.7%.
So, it makes perfect sense to optimize websites so they’re easier to find and rank by the king of search engines. This is what proper SEO or SEO marketing does well.
Proper SEO ensures that the content of a company’s website or post can be easily interpreted by Google and its search algorithms that crawl all over the internet to discover and rank websites.
Firms or individuals that provide legitimate SEO services understand that on-page SEO still plays a key role in getting websites more noticed by Google. And that’s great news for SEO websites.
Here are some SEO marketing tips in order to get a good ranking on search engines. SEO providers know that Google still favorably ranks SEO websites that feature:
- A URL that includes a keyword
- A primary keyword in the title of a story
- Using a keyword within the first few hundred words
- Not overusing the keyword in other parts of the story
- Keeping content relevant and easy to read
- Links to relevant content on other websites
- Providing a meta description
- Ensuring your website is mobile friendly
These, plus other necessary actions in SEO help increase your brand’s online visibility.
And, despite some buzz about SEO being an ineffective tool for marketing websites, Google doesn’t want websites to avoid SEO and it remains SEO-friendly.
The search giant is in fact clamping down on shady websites by tweaking its algorithms sought to prevent scammers from gaming or cheating the system.
SEO rewards optimized websites with:
Websites that rank among the top in search engine result pages receive most clicks. Having your rank on top can result in considerable traffic increases for your website. Optimized tags and descriptions help increase the click through rate.
Better Return on Investment
SEO provides analytics that show exactly how successful an optimized website is and, therefore, reveals ROI much better.
Better Brand Awareness
A good ranking in search engine result pages (SERPs) necessarily means more visitors to your website. The more your pages and content occupy top positions in SERPs, the better the chance that users will see your content and associate with your brand.