• SocialWall
    • Multipost
    • Slider
    • Features
    • Prices
    • I Post, I Plant, I Help
  • Services
  • Blog
  • en
  • Log in
  • Free Trial

How to use interactive content to influence your audience?

    Home Blog How to use interactive content to influence your audience?
    NextPrevious

    How to use interactive content to influence your audience?

    By Frédéric Escarieu | Blog, Display | Comments are Closed | 24 September, 2019 | 0
    Share
    Tweet

    Interactive content is the best type of content you can use to raise brand awareness, improve customer loyalty, and increase sales. Polls, quizzes, assessments, tests, contest, and interactive infographics help to achieve excellent marketing results if applied correctly.

    Are you looking for ideas on how to leverage interactive content in your marketing strategy? Read this article to learn how to use interactive content to take your business to the next level.

    Use polls and surveys to get to know your audience better

    If you want to build a strong marketing strategy, you should know the interests and preferences of your target audience. To research your audience more deeply, you can use various types of interactive content.

    For instance, you can invite your customers to fill out an email survey. Or, you can encourage them to participate in a poll on Instagram Stories. It depends on which type of interactive content appeals to your audience the most.

    Let’s imagine that you sell women’s clothes. You are going to launch a new collection, and you want to know what color and design will be popular among your customers. You make a poll on Instagram and voila! In a day, you know exactly which of your items will be in high demand.

    POLL INSTAGRAM

    Screenshot source: https://www.instagram.com/officiallyquigley/

    Help your customers to make the right purchasing decision using tests and quizzes

    Modern customers are spoiled with choices. And that’s a problem. According to the choice overload concept, when shoppers face with too many options, they decide to buy nothing at all.

    So if you offer a great variety of products on your website, you should help your customers to avoid the frustrations of making the decision. You should use interactive content to guide shoppers and help them to discover suitable products.

    For instance, you can ask your buyers to complete a short quiz to find the products that perfectly match their preferences.  Libro.fm, audiobook company, use quizzes to help customer to choose the right audiobook from a wide range available.

    libro.fm

    Screenshot source: private email sent by Libro.fm

    Start a contest on social media and get more user-generated content (UGC)

    Traditional marketing is dead. And there is no sense to spend money on expensive TV commercials and fancy billboards.

    In 2019, the success of the company depends on social media proof. And for this very reason, it’s crucially important to encourage customers to generate content.

    There are two ways to get more user-generated content using interactive content. The first way is to start a challenge. The second way is to start a contest.

    Whatever option you choose, you should ask your followers to use your branded hashtag. It will allow using SaaS solutions like Social Walls to aggregate and display all the posts linked to your challenge/contest on your website and other screens ass well (points of sales, offices, …). Social Wall for Website solution will help you to improve your SEO, drive more engagement to your brand, increase reach, and boost conversion rate, by showing inspiration and engaging your audience with trustful content (UGC).

     

    Collect feedback using email surveys

    Do you want to know what your company has done right and what you have done wrong? Invite your followers to fill in an email survey. Ask the questions related to your products and get to know how likely your current customers will recommend your brand to others.

    Keep in mind that the email you send must be personalized. You should use the customer’s name as well as details related to his recent purchase or shopping experience. Personalize your message, and you will double the response rate.

    collect feedback

    Screenshot source: private email sent by Delta Air Lines

    Email surveys work well for any company: from small local businesses to international airlines. So if you want to analyze customer experience in details, don’t hesitate to include surveys to your marketing strategy.

    Just keep in mind that email should be written in the language of your customer. For instance, if the vast majority of your customers are Russians, you should translate your email with the help of Russian translation services. If you don’t know where to find the best Russian translators, visit PickWriters. Here you will easily find the best Russian to English translator as well as agencies that provide the best English to Russian translation.

    Educate your target audience using interactive charts and infographics

    If you sell innovative products, it’s highly likely that most of your prospective customers have no idea how your products work. And if you want to boost sales, you should educate your target audience first.

    Think about using interactive content to present sophisticated topics in a simple, accessible way. For instance, think about creating interactive infographics that will explain to your target audience what specific technologies you use.

    Use online calculators to boost sales

    Online calculators work well not only for banks and insurance companies but for eCommerce business of all kinds. Whatever you sell at your website, you can offer your customers to calculate how much international delivery will cost. Or, you can design a calculator that computes the discounts.

    According to the recent study, modern customers consider “unexpected charges on top of the purchase” as one of the biggest online shopping frustrations. If you add an online calculator to your website, your customers will be able to know the exact price before checkout. In this way, you will beat the frustration and increase sales.

    Bottom line

    Interactive content is a powerful marketing tool that can benefit your company a lot. So don’t hesitate to use it.

    Take advantage of interactive infographics, surveys, polls, test, and quizzes to engage your audience and achieve the goals you have set.

     

    BIO:

    Elisa Aboott completed a degree in Computer Science. She finished her study last year but is already a true expert when it comes to presenting a text in a creative and understandable manner. Elisa is thirsty for knowledge and is always on the lookout for tips to share with her readers.

    Share
    Tweet
    collect feedback, engagement, instagram, interactive content, ugc

    Frédéric Escarieu

    More posts by Frédéric Escarieu

    Related Post

    • 5 Content Marketing Strategies For Businesses

      By Frédéric Escarieu | Comments are Closed
      Share
      Tweet

      Content is King! The above saying is not only true but also very helpful to get success in this digital era. Without a compelling content marketing strategy, there are almost negligible chances of getting theRead more

      Share
      Tweet
      Content is King! The above saying is not only true but also very helpful to get success in this digital era. Without a compelling content marketing strategy, there are almost negligible chances of getting theRead more

    • Upcoming Social Media Marketing Trends 2019

      By Frédéric Escarieu | Comments are Closed
      Share
      Tweet

      Upcoming Social Media Marketing Trends 2019 It is a fact that social media trends are changing fast and continuously :  that is why it is very important to regularly follow up the latest trends inRead more

      Share
      Tweet
      Upcoming Social Media Marketing Trends 2019 It is a fact that social media trends are changing fast and continuously :  that is why it is very important to regularly follow up the latest trends inRead more

    • Changing Social Media Trends for Small Business 2018

      Changing Social Media Trends for Small Business 2019

      By Frédéric Escarieu | Comments are Closed
      Share
      Tweet
      Share
      Tweet
      How to Adjust Your Small Business to Changing Social Media in 2019   Discover Social Media Trends for Small Business in 2019 ! To thrive in today’s competitive marketplace, your small business needs to adaptRead more

    • La Redoute and social commerce with Dialogfeed

      By Frédéric Escarieu | Comments are Closed
      Share
      Tweet

      La Redoute, a top 3 ecommerce player in Europe (EUR 1 Billion of sales, mostly in textile category) recently launched #myredoute, a place where visitors can see pictures taken by La Redoute’s clients, wearing clothesRead more

      Share
      Tweet
      La Redoute, a top 3 ecommerce player in Europe (EUR 1 Billion of sales, mostly in textile category) recently launched #myredoute, a place where visitors can see pictures taken by La Redoute’s clients, wearing clothesRead more

    NextPrevious

    Latest posts

    • Comment rendre les réunions efficaces en temps de COVID ? 
    • Why Do Companies Need to Communicate on Social Media During a Crisis?
    • The Metrics Factory & Saas Advisor lancentSocial Room Inside
    • Best SEO trends 2021
    • Unique Event Digital Marketing Ideas
    • Socialisez enfin votre site web grâce au Pink Friday !
    • Votre e-boutique click & collect sous 48h pour 1€ !
    • How socialfeed widget affects your website’s rank
    • C’est le mois du sapin ! Vendez les en ligne et en click & collect
    • 9 trends in digital marketing for this end of 2020
    • Le Black Friday est mort, vive le Pink Monday: votre site eCommerce OFFERT !
    • Social Analytics to Improve your Social Marketing
    • Préparez maintenant vos événements internes & externes pour les fêtes de fin d’année et pour Janvier 2021!

    Tags

    API Blog Display Ecommerce Event Facebook Hashtag Instagram JSON Linkedin Newsletter SEO Social wall Tools Twitter Weibo Youtube

    Archives

    • May 2021 (1)
    • April 2021 (3)
    • February 2021 (1)
    • December 2020 (3)
    • November 2020 (4)
    • October 2020 (2)
    • September 2020 (3)
    • August 2020 (3)
    • July 2020 (4)
    • June 2020 (1)
    • March 2020 (2)
    • February 2020 (1)
    • January 2020 (1)
    • December 2019 (3)
    • November 2019 (3)
    • October 2019 (1)
    • September 2019 (3)
    • August 2019 (2)
    • July 2019 (3)
    • June 2019 (3)
    • May 2019 (1)
    • February 2019 (3)
    • January 2019 (1)
    • December 2018 (6)
    • November 2018 (2)
    • October 2018 (2)
    • September 2018 (1)
    • August 2018 (1)
    • May 2018 (1)
    • April 2018 (6)
    • March 2018 (7)
    • February 2018 (7)
    • January 2018 (6)
    • December 2017 (3)
    • November 2017 (1)
    • October 2017 (2)
    • September 2017 (2)
    • August 2017 (8)
    • July 2017 (2)
    • June 2017 (1)
    • May 2017 (4)
    • April 2017 (3)
    • March 2017 (5)
    • February 2017 (4)
    • January 2017 (5)
    • December 2016 (8)
    • November 2016 (4)
    • October 2016 (2)
    • September 2016 (3)
    • August 2016 (3)
    • July 2016 (4)
    • May 2016 (1)
    • April 2016 (1)
    • March 2016 (1)
    • February 2016 (1)
    • January 2016 (3)
    • December 2015 (1)
    • November 2015 (1)
    • October 2015 (2)
    • September 2015 (1)
    • February 2015 (1)
    • January 2015 (2)
    • December 2014 (3)
    • November 2014 (6)
    • October 2014 (2)
    • September 2014 (1)
    • August 2014 (3)
    • July 2014 (2)
    • June 2014 (2)
    • April 2014 (1)
    • February 2014 (1)
    • January 2014 (1)
    • November 2013 (2)
    • October 2013 (2)
    • September 2013 (1)
    • August 2013 (1)
    • July 2013 (2)
    • June 2013 (1)
    • May 2013 (2)
    • April 2013 (1)

    Use cases

    • For your Website
    • During Events
    • On Screen in your hall
    • Interactive campaign
    • For e-commerce
    • For internal communication
    • Publishing

    Fonctionalités

    • Aggregate posts
    • Customize with Templates
    • Slider and Carousel
    • API for Developers

    Blog

    • Comment rendre les réunions efficaces en temps de COVID ? 
    • Why Do Companies Need to Communicate on Social Media During a Crisis?
    • The Metrics Factory & Saas Advisor lancentSocial Room Inside
    • Best SEO trends 2021
    • Unique Event Digital Marketing Ideas

    A Propos

    • Our Purpose
    • API for developers
    • Tutorials
    • Partners
    • Covid19NewsWall
    • Contact
    • FAQ
    • Terms of Services
    • Privacy policy
    Copyright 2022 Dialogfeed's team | All Rights Reserved
    • SocialWall
      • Multipost
      • Slider
      • Features
      • Prices
      • I Post, I Plant, I Help
    • Services
    • Blog
    • en
    • English