Interactive content is the best type of content you can use to raise brand awareness, improve customer loyalty, and increase sales. Polls, quizzes, assessments, tests, contest, and interactive infographics help to achieve excellent marketing results if applied correctly.
Are you looking for ideas on how to leverage interactive content in your marketing strategy? Read this article to learn how to use interactive content to take your business to the next level.
Use polls and surveys to get to know your audience better
If you want to build a strong marketing strategy, you should know the interests and preferences of your target audience. To research your audience more deeply, you can use various types of interactive content.
For instance, you can invite your customers to fill out an email survey. Or, you can encourage them to participate in a poll on Instagram Stories. It depends on which type of interactive content appeals to your audience the most.
Let’s imagine that you sell women’s clothes. You are going to launch a new collection, and you want to know what color and design will be popular among your customers. You make a poll on Instagram and voila! In a day, you know exactly which of your items will be in high demand.
Screenshot source: https://www.instagram.com/officiallyquigley/
Help your customers to make the right purchasing decision using tests and quizzes
Modern customers are spoiled with choices. And that’s a problem. According to the choice overload concept, when shoppers face with too many options, they decide to buy nothing at all.
So if you offer a great variety of products on your website, you should help your customers to avoid the frustrations of making the decision. You should use interactive content to guide shoppers and help them to discover suitable products.
For instance, you can ask your buyers to complete a short quiz to find the products that perfectly match their preferences. Libro.fm, audiobook company, use quizzes to help customer to choose the right audiobook from a wide range available.
Screenshot source: private email sent by Libro.fm
Start a contest on social media and get more user-generated content (UGC)
Traditional marketing is dead. And there is no sense to spend money on expensive TV commercials and fancy billboards.
In 2019, the success of the company depends on social media proof. And for this very reason, it’s crucially important to encourage customers to generate content.
There are two ways to get more user-generated content using interactive content. The first way is to start a challenge. The second way is to start a contest.
Whatever option you choose, you should ask your followers to use your branded hashtag. It will allow using SaaS solutions like Social Walls to aggregate and display all the posts linked to your challenge/contest on your website and other screens ass well (points of sales, offices, …). Social Wall for Website solution will help you to improve your SEO, drive more engagement to your brand, increase reach, and boost conversion rate, by showing inspiration and engaging your audience with trustful content (UGC).
Collect feedback using email surveys
Do you want to know what your company has done right and what you have done wrong? Invite your followers to fill in an email survey. Ask the questions related to your products and get to know how likely your current customers will recommend your brand to others.
Keep in mind that the email you send must be personalized. You should use the customer’s name as well as details related to his recent purchase or shopping experience. Personalize your message, and you will double the response rate.
Screenshot source: private email sent by Delta Air Lines
Email surveys work well for any company: from small local businesses to international airlines. So if you want to analyze customer experience in details, don’t hesitate to include surveys to your marketing strategy.
Just keep in mind that email should be written in the language of your customer. For instance, if the vast majority of your customers are Russians, you should translate your email with the help of Russian translation services. If you don’t know where to find the best Russian translators, visit PickWriters. Here you will easily find the best Russian to English translator as well as agencies that provide the best English to Russian translation.
Educate your target audience using interactive charts and infographics
If you sell innovative products, it’s highly likely that most of your prospective customers have no idea how your products work. And if you want to boost sales, you should educate your target audience first.
Think about using interactive content to present sophisticated topics in a simple, accessible way. For instance, think about creating interactive infographics that will explain to your target audience what specific technologies you use.
Use online calculators to boost sales
Online calculators work well not only for banks and insurance companies but for eCommerce business of all kinds. Whatever you sell at your website, you can offer your customers to calculate how much international delivery will cost. Or, you can design a calculator that computes the discounts.
According to the recent study, modern customers consider “unexpected charges on top of the purchase” as one of the biggest online shopping frustrations. If you add an online calculator to your website, your customers will be able to know the exact price before checkout. In this way, you will beat the frustration and increase sales.
Interactive content is a powerful marketing tool that can benefit your company a lot. So don’t hesitate to use it.
Take advantage of interactive infographics, surveys, polls, test, and quizzes to engage your audience and achieve the goals you have set.
Elisa Aboott completed a degree in Computer Science. She finished her study last year but is already a true expert when it comes to presenting a text in a creative and understandable manner. Elisa is thirsty for knowledge and is always on the lookout for tips to share with her readers.