Popularized by Twitter, the hashtag has become a social media conversation, of watch and very effective thematic promotion tool.
Present on the main social networks, it has become an indicator of trends and topics to follow but also a key social media tool for your marketing campaigns on social networks.
The hashtag, social media tool that creates opportunity
Because of its global use on social networks and its ability to unite communities and discussions around a topic, the hashtag is an essential tool and a new opportunity for brands to boost their social media strategy.
A proper use of the hashtag allows brands to, among others:
- To increase their brand awareness
- To interact with their target audiences
- Develop commitment,
- Develop loyalty with their communities.
In social media marketing, new uses related to hashtags appear simultaneously to the development of technologies.
In the field of social wall for instance (example chosen entirely by chance, you might expect), the hashtag becomes a marker of display: at Dialogfeed, we integrate it for the realization of social wall and hashtag wall so that a thematic or full monitoring of an event are fully transcribed on a single branded space.
This feature enables brands and communities to follow and participate in live to selected conversations.
How to use the hashtag for your social media campaigns in an infographics
We wanted to share with you today a very well done infographics, published on the website digitalmarketingphilippines.com (not always be wary of distant lands …), which clearly explains the growing popularity of the hashtag as a strategic tool for social media campaigns for brands.
It provides us some key elements to optimize the use of the hashtag for our campaigns. Here is how to do your research of hashtags on the major networks (skip to the last paragraph to see infographics):
This is where it all really began, and where the hashtag now remains dominant. Twitter has made of it a remarkable tool. You or your target audience can simply reach a conversation from the Twitter navigation bar. You can also search via Hashtags.org and find the most relevant topics that may interest your audience.
Facebook has taken a little bit more time (June 2013) to include the hashtag in its habits. As on Twitter, you can search for specific tags via the link www.facebook.com/hashtags/uniquehashtag or by typing #uniquehashtag directly on the Facebook search engine.
Pinterest is a social network in full growth and has already fully integrated the hashtag. You can tag a content with a hashtag which will only be visible to users clicking on the hashtag of the said profile. By selecting #uniquehashtag, the target audience will be redirected to pinterest.com/search/?q=uniquehashtag where it will be able to find its contents.
Instagram offers an uninhibited use of hashtags (no blame if you use 10 hashtags for a single post). Here, the “sharp word” is really there to sort, classify, search. Hashtags on Instagram make your pictures visible and detectable by targeted public.
Even Google has decided to jump on the bandwagon of hashtags. It provides a way for your Google + posts to get a better ranking in the results pages of search engines. When users click on a hashtag #Google+, the results will not only be the original hashtag post, but other posts tagged with the same hashtag.
Infographics: History and Power of Hashtags as a social media tool
After this brief presentation, we let you discover the infographics in question. Share with us (in the comments section) the specific way you use hashtags in your business!
Embedded from Digital Marketing Philippines