We all know more or less intuitively that the visual content (of quality) is a performant content, and we told you about the power of the image on your digital strategy.
So, we may wonder what the objective reasons for the success of the visual content on your social walls are
1.The different types of efficient visual content
Let’s remind the main types of visuals that you can use for your branding strategy to stand out on your social walls
-Graphic creations : photos, images
-Infographics
-Videos
-Visual quotes
-Screenshot
The possible field is wide, and of course you have any interest in defining an editorial policy and guidelines that allow you to switch these different types of content.
Regarding the creation of content , remember , we already told you about the image creation tools for social networks.
2. The visual content is « better assimilated »
It’s a fact and it’s psychological : 90 % of the information transmitted to the brain is visual and visual information reaches 60,000 times faster than the brain information embedded in the text.
3. Visual content underlines your speech
A good visual content is a content which doesn’t reduce the sense of your speech but on contrary illustrate and underline it.
Do not try to tell everything about a visual , we rather recommend you a focus on a specific point of your speech
On complex subjects , graphic design is ideal. Key figures arouse much interest that long block of text that can seem indigestible.
Graphic design generates 12 % more traffic (Source :AnsonAlex)
4. Your visual content is at the service of your brand content
As a brand you have any interest to not only communicate about your products and services but to communicate more broadly about your brand story.
A social wall is not a catalog , make sure we are not just talking about your products.
The picture marketing allows you to sensitize your communities to your brand universe. You can then more easily interest with targeted advertising for example.
5. Visual content makes you stand out and develop your visibility
To develop your visibility, take a particular care to the definition of your graphical charter that should be specifically adapted to every social network. Hashtags, logo (or not), the character font, gimmick…The tool palett is wide for you to develop your visibility with a real graphic identity to the service of your editorial line.
« Less is more » Do not complicate life with overly complicated template , choose the simplicity and readability for greater impact and a clear tone on your social walls.
6. Visual content and performances in a few numbers
On Twitter, tweets containing visual content generates 3 times more engagement than text-only tweets (source #TweetSmarter )
Facebook photos are much more efficient in terms of engagement ( Likes , comments, shares) than text, links and videos.
7. The use of video content is bluffing
Video content is a great way to capture attention.The video’s success is due to its ease of use and moreover of diffusion.
So bet on new formats very easy to use.
Vine, Periscope, Meerkat, Instagram correspond to trends and mobile video consumption uses.
With Meerkeet and Periscope, live streaming is a breeze that is not reserved only for journalistic purposes.Test , innovate and invent your communication about the immediacy.
Finally, according to Internet Retailer survey , the impact in terms of the deed of purchase trigger is positive in 85% of people.
Here is what deserves a reflexion, right ?
And you , what are your favorite types of visual contents?
English
Français