Your Social wall, you guessed it, is at the service of your overall communications strategy and serves in particular to enhance your social stream.
Because the image is essential , we chose today to emphasize the value of integrating Instagram to your social strategy , since it is THE social network photo sharing .
You doubt ? We are going to show that to you with a fresh computer graphics !
1. Integrating instagram is integrating is a social network with strong growth
At this level , we no longer talk about progress but explosion.
This explosive growth has surprised even the creators themselves, who had not dared to bet on a rapid craze ( first day : 25,000 downloads ).
You think this is a specific social network across the Atlantic ?
Think again : 76 % of users are located outside the United States.
2.To build your social strategy with a social network in which users are young and passionate
53 % of users of the platform are under 29, and 62 % of young Americans between 12 and 17 on the network , no one can predict the crystal ball that will take this important social network in coming years.
Know to tame its codes and ripen a specific strategy on Instagram to feed your brand.
3. Integrate Instagram and enjoy its ultra- engaged audience
The Instagramers , ” Igers ” for the regulars, are highly engaged users.
The time investment you will devote to develop your community on Instagram , and time spent for the creation of specific content will therefore be recouped quickly ( especially if you use the right tools : see for example here and here)
4.The effectiveness of the advertising offer on Instagram to boost your social strategy
For two years, the marketers can be happy for improved advertising tools available to them to interact with their audiences.
Targeting tools , statistics, Call to Action buttons …
Instagram recently introduced to the public formats and purposes campaigns tailored to your strategy.
Remember to take this strike force and play with this proximity by staging your brand in the newspaper .
Set out your target and develop your communities to co- write with them your brand story, posted on your social walls, will make them and your employees proud.
5. Instagram ‘s social network of the future with 100% mobile usage
With a 100% mobile user base and exclusive visual content, Instagram assists users in their daily lives.
Mobile use is the future … Instagram is therefore the social network to have in your pocket.
The success of your presence on Instagram will be linked to your ability to adapt to the specificities of its uses and create dedicated visual , which apparent spontaneity promote engagement and building your community.
Beyond your own content creation , the challenge is also to encourage the production of content by your customers / potential customers on Instagram ( see our article on the use of User Generated Content )
Hooked , it may well be that the desire to create an Instagram contest tickles you ;)
At the risk of repeating ourselves , we strongly encourage you to use Instagram and create visuals dedicated to co-build with your communities the image of your brand.
Before you start , take time for a true reflection and read the 6 key areas for a successful strategy Instragram