• SocialWall
    • Multipost
    • Slider
    • Features
    • Prices
    • I Post, I Plant, I Help
  • Event – Webinar
    • Live Event
    • Webinar / Meeting
  • Services
  • Blog
  • en
    • fr
  • Log in
  • Free Trial

5 tips to increase Tweet engagement

5 tips to increase Tweet engagement

By JB | Blog, Twitter | Comments are Closed | 16 December, 2015 | 0
Share
Tweet

Buffer analyzed its data to learn how to increase the engagement each Tweet generates.

Generating engagement by Tweeting is the white whale, the unicorn, the holy grail of any self-respecting social media communicator on the web. Everyone wants it, everyone who has it wants more, and yet… it doesn’t always happen.

Buffer, a social media management platform that is making a name for itself among social media professionals, at least those in the know, recently carried out an experiential study to determine the impact and engagement created by a million Tweets.

This study defined the ‘engagement‘ of a Tweet as:

  • number of Retweets
  • additions to favorites
  • mentions in posts

… all divided by the number of followers of the account in question.

The engagement level of a Tweet is a true indicator of the impact that running a Twitter account has; but it is also the best way to measure the effectiveness of a post based on the effect it has on your image (and you know the importance of l’image on the web).

The work undertaken by Buffer involved significant effort, and they’ve produced an excellent infographic that we will share with you further down.

We’ve tried to sort the wheat from the chaff for you, so here are the salient points:

Hints for increasing your Tweets’ engagement levels:

Twitter, with its posts that are limited to 140 characters, forces its users to optimize their interactions with one another (and that’s what we like about it!). Here are five hints to improve your Tweets and improve your engagement:

  1. Unsurprisingly, Tweets that contain images are much more engaging than those that only contain text: and obviously they are much more prominent on Social Wall ;)

  2. The quantity of text that accompanies an image also has a role to play in building engagement: a short message (of 20 to 40 characters) generates more engagement than a longer message.
  1. On the other hand, when a Tweet contains nothing but text, it seems to be more effective to draft a slightly longer message, between 120 and 140 characters. (Editor’s note: avoid getting too close to the 140-character limit however if you want to be Retweeted properly).

  2. Believe it or not, Tweets that contain links generate less engagement. Take this into account, particularly for campaigns aimed at increasing awareness and raising your profile. (Editor’s note: do not under any circumstances stop Tweeting your links; even though they generate less engagement, they still have a big impact on traffic levels!)

  1. And finally, the Hashtag! Or rather, #HASHTAGS! Obviously, as you all already know, Hashtags increase posts’ visibility, and consequently the engagement that they generate. Eight seems to be the optimal number of Hashtags for generating engagement. (Editor’s note: eight hashtags still seems a little excessive and leaves little room for the message: in my opinion, neither Twitter nor Buffer will hold it against you if you want to cut back a bit!) If you’re not yet completely comfortable with using hashtags, we suggest that you return to the article on Online Marketing and Hashtags: an initial approach in six steps. At Dialogfeed, we like Hashtags even more because they are our raw material when promoting user generated content based on the topics that your social walls target!

Of course, those figures only apply on averages, and a million Tweets only represents 0.2% of the Tweets that are sent each a day. All in all, it’s not all that many. Nonetheless, a graph of the averages taken from an extensive sample like this can still provide some valuable insights. So now it’s down to you to put these insights to the test using your own products, your own target audiences, and so on.

Here’s the infographic that will revolutionize the way you Tweet ;)

Infographie Buffer

For those who want to dig a little deeper, the full article published by Buffer with graphs and additional analysis (in English).

Share
Tweet
No tags.

Related Post

  • Comment rendre les réunions efficaces en temps de COVID ? 

    By JB | Comments are Closed
    Share
    Tweet

    Depuis le début de la crise sanitaire, le télétravail a été massivement adopté par les entreprises pour continuer à travailler à distance. Tous les spécialistes parlent de changement durable : si, une fois la crise terminée,Read more

    Share
    Tweet
    Depuis le début de la crise sanitaire, le télétravail a été massivement adopté par les entreprises pour continuer à travailler à distance. Tous les spécialistes parlent de changement durable : si, une fois la crise terminée,Read more

  • social wall media marketing during covid19

    Why Do Companies Need to Communicate on Social Media During a Crisis?

    By JB | Comments are Closed
    Share
    Tweet

    When a company is facing a crisis, silence is never the answer. Averting your eyes from the troubles can only do you damage. You need to provide support to people as they are trying toRead more

    Share
    Tweet
    When a company is facing a crisis, silence is never the answer. Averting your eyes from the troubles can only do you damage. You need to provide support to people as they are trying toRead more

  • The Metrics Factory & Saas Advisor lancentSocial Room Inside

    By JB | Comments are Closed
    Share
    Tweet
    Share
    Tweet
    The Metrics Factory & Saas Advisor lancent “Social Room Inside”, premier panorama des social rooms.   Depuis 10 ans, nombreux sont les annonceurs qui ont décidé de centraliser leurs équipes social media et les technologiesRead more

  • Best SEO trends 2021

    By JB | Comments are Closed
    Share
    Tweet
    Share
    Tweet
    Search engine optimization (SEO) is a viable method to draw in consumers to your online platforms — on the off chance that you use it right. Web optimization is continually developing, and keeping steady overRead more

  • Unique Event Digital Marketing Ideas

    By Emily NGUYEN | Comments are Closed
    Share
    Tweet
    Share
    Tweet
    Nowadays, events are considered insignificant without marketing. Digital marketing has become mandatory for events and businesses. Here we shall discuss a few of the unique digital marketing ideas which you adopt for the arrangement ofRead more

  • Socialisez enfin votre site web grâce au Pink Friday !

    By Emily NGUYEN | Comments are Closed
    Share
    Tweet
    Share
    Tweet
    Profitez du Pink Friday pour socialiser votre site web !!!Bonjour !Cette année 2020 sera bel et bien l'année de tous les changements y compris la date du Black Friday qui officiellement devait être le 28Read more

  • Votre e-boutique click & collect sous 48h pour 1€ !

    By Emily NGUYEN | Comments are Closed
    Share
    Tweet
    Share
    Tweet
    Votre site web click & collect pour 1€ !!!Cher.e.s fleuristes & marchand.e.s de bonheur ! 65% des français achètent sur internet, 34% des commerçants seulement ont un site internet !? Et encore, bien souvent justeRead more

  • How socialfeed widget affects your website’s rank

    By Emily NGUYEN | Comments are Closed
    Share
    Tweet
    Share
    Tweet
    Social media platforms form an integrated part of socializing and business marketing. Using social feed widgets is a crucial part of reaching followers for websites. But what’s a social feed widget? This innovative little toolRead more

Use cases

  • For your Website
  • During Events
  • On Screen in your hall
  • Interactive campaign
  • For e-commerce
  • For internal communication
  • Publishing

Fonctionalités

  • Aggregate posts
  • Customize with Templates
  • Slider and Carousel
  • API for Developers

Blog

  • Comment rendre les réunions efficaces en temps de COVID ? 
  • Why Do Companies Need to Communicate on Social Media During a Crisis?
  • The Metrics Factory & Saas Advisor lancentSocial Room Inside
  • Best SEO trends 2021
  • Unique Event Digital Marketing Ideas

A Propos

  • Our Purpose
  • Team
  • API for developers
  • Tutorials
  • Partners
  • Covid19NewsWall
  • Newsletter
  • Contact
  • FAQ
  • Terms of Services
  • Privacy policy
Copyright 2020 Dialogfeed's team | All Rights Reserved
  • SocialWall
    • Multipost
    • Slider
    • Features
    • Prices
    • I Post, I Plant, I Help
  • Event – Webinar
    • Live Event
    • Webinar / Meeting
  • Services
  • Blog
  • en
    • fr
  • Français 
  • English 
We use cookies to ensure you the best website experience . If you continue we assume you agree on it.Ok