Running a content audit is all about knowing what you want to achieve before you get started. It’s no use going into the exercise blindly and hoping it makes a difference to your brand because it won’t. To give you plenty of food or thought we’ve put together a whole host of content audit tools, hints, and tips you need to familiarize yourself with. Take a look, see what you think, and then get ready to breathe new life into your content strategy.
SE Ranking Website Audit
If you want to ensure your website is the top of the charts when it comes to your on-page SEO, SE Ranking is one of the tools you need to take a closer look at. As well as the basics such as keyword density and avoiding the trap of keyword stuffing, it has a number of other powerful features. By being able to conduct competitor analysis with the click of a button you can get an insight into what the competitors are doing. There’s also the option to monitor your backlinks as you strive to build your off-page SEO too.
The Yoast SEO Plugin
A fast content audit is still possible, and it’s a great way to get started if you want to cover all the bases nice and quick. Yoast is probably the fastest way to get it done, and it’s a user-friendly tool you should take a closer look at today. It’s mostly used for focusing content with keyword analysis, and it’s popular with WordPress users. By being able to combine readability with SEO it ensures you’re not sacrificing the former for the latter. The great thing about it is that it will even help with meta descriptions which are so often overlooked but so important in the world of SEO.
With a name like that, how could it not make it onto our list? If you want to be able to create great content, there’s more to it than simply learning how to write amazing social posts. Content Insight is ideal if you want to get a quick overall summary of the current status of your online presence. It will break down the impact of your pages, images, and backlinks, and help build a content inventory that keeps you on the right track. Ideal if you want to start putting together a longer strategy that you can follow every step of the way.
If a content inventory is what you’re looking for they don’t come much more flexible and adaptable than the one Blaze will create for you. By pulling together your entire online presence it shows you in an instant what the current state of play is. Everything is then analyzed and summarized to ensure you can see the key details with a single glance. Just what you need if you want to finally see how your content is really performing.
Raven Audit Reporting
The name is one of the most memorable, plus the results it produces will certainly be worth the time spent using it. It’s the tool of choice for many pro-level content marketers because of the way it focuses on the highly technical aspects of SEO. If you want to research a dozen keywords and then hire a copywriter to weave them in, you probably won’t need 90% of the features in Raven, but if you want to make a lot of money, you’re on the right track. It even gives advice on loading speeds and responsive design so you get everything out of your SEO efforts.
The Moz Crawl Test
You could use resources like Studicus to help with your copy, and PicMonkey to create accompanying visual content. But what about when you want to solve a technical issue you didn’t even know was there? Moz can crawl your website without slowing it down, and show you how HTTP issues, duplicate content, and slow loading errors are harming your SEO. These are all the things that may not be apparent to you but will be sending your followers and browsers away in their droves. By getting to the bottom of a technical issue before it becomes a real bugbear you can keep your traffic trending in the right direction.
SEOMATER is all about analyzing the on-page and off-page elements of your SEO strategy at the same time. This means it covers everything from keyword density and header choices to backlinks and ads. If you want to get a quick overview, then the free demo version allows you to analyze up to 50 pages before you have to sign up. Ideal if you want to be able to see what you can expect from your money before you have to consider expanding the marketing budget.
It’s a great name but is there any substance behind it to back up the hype? It’s commonly used by internet marketing experts who want to diagnose content and technical issues, whilst also getting an overview of external link activity. All you need to do to get started is copy and paste the relevant URL into the search bar and then read through the automatically generated report. In our experience, it will give you plenty of food for thought in a relatively short space of time. Just what you need if you’re struggling to make your online presence stand out from the crowd.
The simple user interface of Lipperhey is one of its key features and helps it back up its claim of being the easiest to use SEO service on the web. It allows you to take in everything by reading the simple yet in-depth report that follows the audit, and it promises to never make unauthorized changes to your webpage. This makes it an ideal first tool for those who are new to the world of content auditing and want to get a feel for how it works. Because it’s free you also won’t have to pay out for something you may not be quite sold on at first.
Last but not least we come to one of the most popular side-by-side comparison tools out there right now. By being able to quickly see how your website stacks up against a direct competitor you can get a good picture of what you need to work on. By being able to put your data and SEO analytics in context it gives you a clear motivation to make improvements. Just what you need when you’re going to have to work hard for a little while to improve your business.
Now that you’ve heard all about the very best content audit tools out there, all you need to do is give some thought to which one is the best fit for you. You may well find that you have to try a couple before you find the right fit but there’s nothing wrong with that. By relating everything back to your overall content marketing and SEO strategy you’ll be able to make progress faster than you might think.
Diana Nadim is a writer and editor who has a Master degree in Marketing. She combines her passion for writing with her interest in research and creates thought-provoking content in various fields. Besides working as a contributor writer for Grab My Essay and BestEssay.Education, Diana also runs her own 3to5Marketing blog. What inspires her the most in her writing is traveling and meeting new people. Follow her on Twitter.