Web is not a technological domain. It reveals only one thing: we all have a voice and it’s being heard while it used to be that advertising and mass media wanted us to know what should be known through unidirectional broadcasting.
Web is not a technological domain. It reveals only one thing: we all have a voice and it’s being heard while it used to be that advertising and mass media wanted us to know what should be known through unidirectional broadcasting.
We are not the ones saying this even if we are convinced of it. With France24, the answer is obvious: television becomes social, all news sites and brand’s sites meet the same fate. Look at Red Bull’s website worldwide: it’s a “social” news site.
La Redoute, a top 3 ecommerce player in Europe (EUR 1 Billion of sales, mostly in textile category) recently launched #myredoute, a place where visitors can see pictures taken by La Redoute’s clients, wearing clothes they bought. Those brand ambassadors were sharing spontaneously a wealth of pictures on Twitter, Instagram and Facebook, and through aRead more
There about half a billion sites on the Web. Why should I come to yours ? More than ever, while usage of the Web is greater, it has become as well more concentrated: fewer sites concentrate a higher proportion of the traffic. Among them, top sites are of course social sites such as Facebook orRead more
The purchase of Whatsapp by Facebook over the last week-end raised some eyebrows. Why paying $17 Billions (up to $19 Billions given possible future payments) for a simple smartphone app with relatively little revenues, or about $50 Millions from people that pay $1/year to access the platform, apparently on a ‘volunteer’ basis. $19 Billions isRead more
A contest, a quiz, an election, a sweepstake. Voting, playing, choosing. Anything fun that’s somehow playful, requires a quick opinion, to take side, to express yourself, to get a chance to win something. No wonder that contests have been so popular on social media. Combining real time action, getting friends to vote one side orRead more
When Facebook implemented hashtags in June 2013, it created a flurry of interest in the social marketing world, and my article on it got solid interest. Nevertheless the question then was and still is now: Is Facebook really serious about it ? Will consumers follow ? Could this attempt quickly join other ‘copycats’ initiatives likeRead more
This is guest post by Luke Brynley-Jones, social media expert & organizer of great events on Social media Social CRM 2013, Brussels – What’s it all about? On 27th November Our Social Times will be hosting Social CRM 2013 (Brussels) at BIP. CEO of Dialog Solutions Alexandre Vandermeersch will be taking part in a panel discussion ‘What does social CRM meanRead more
A key promise of social media is still to generate positive word of mouth for your brand. Our consumer research has shown that about half of online people has done at least once following an online purchase. In a world of overpromise & overinformation, this word of mouth is absolutely critical – it’s showing toRead more
500 people in Belgium have accepted to respond to this survey, realized by Dialog Solutions, and have unveiled their shopping habits. Who are they? Why do they do their shopping online? And especially, is there a link between “social” and “online shopping”?