• Products
    • SocialFeed
      • WallFeed
      • SliderFeed
      • Templates demo
        • Classic
        • Card Game
        • Chessboard
        • Patchwork
        • Advertising
        • News
        • TV fit
        • Color
        • Timeline
        • Postcard
        • Smart
        • Legend
    • SignageFeed
    • CrossFeed
  • Features
    • Analytics & Statistics
    • Templates Design
    • Social Media Aggregator
    • AI Powered Moderation
    • Sentiment & Facial Analysis
  • Solutions
    • Website Embed
    • Hashtag Campaign
    • Customer Reviews
    • Live Event
    • Digital Signage
    • Facebook Tab
  • Developers
    • API for Display
    • Instagram API for Display
    • Documentation
  • Prices
  • en
    • fr
  • Log in
  • Free Trial

Hashtag marketing music

Hashtag marketing music

By Unaka | Display, Event, Facebook, Hashtag, Instagram, Social wall | Comments are Closed | 16 November, 2014 | 0
Share
Tweet

Hashtags are everywhere. You can see them on Facebook, Twitter, & Instagram, at events, or even on ads and movies trailers.

They are taking a high place in our life !

DIESE Bémol

We speak a lot about them on our blog, because it enables our customers to highlight some topics to aggregate them on a Social Wall.

Given their importance in today social life, you can really wonder:

“What is this “hashtag” ? Why does it have such an importance for my company ?”

The Hashtag story

Before 2007, this symbol was already well known but its use was far different from the one  we have today IVL (In Virtual Life) : in musicology, hashtag tells you to play a note with a 1/2 higher ton. Today we still don’t know the signification of it on social networks but be sure we will be the first to talk about it on these day ;)

hashtag-bemol

Un bémol dans le Hashtag

From 2007, Twitter users began to put the # sign before words and phrases to classify groups inside their network. Two years later, Twitter draw lesson from this use and began to implement hypertexts links in hashtags inside tweets.

In 2014, this usage became a common practice on main social networks.

When someone click on a hashtag, it is immediately directed to all public posts mentioning the same hashtag. This turns out to be an incredible communication tool, because it makes your content reachable by a large audience and promotes it.

If someone makes a search on a social network with the hashtag you put, your post will be displayed without needing you to have any connection with anyone (but only with a common interest: the one of your hashtag).

Hashtag and marketing

What marketers should keep in mind :

  • Hashtag grants a visibility to your posts that largely exceeds your direct community.
  • Hashtag perfectly shows the shift from “push marketing” towards “pull-marketing” : the user is not passive about your content, he discovers it because he is in an active search process for  the topic you are talking about.

Let’s take an example (at random) of a startup specialised in the integration of social media contents on website. Let’s imagine (yes this is crazy) this startup is Dialogfeed.

We know your target communities are essentially people working on topics about marketing, social media, picture-marketing and events.

It is up to you to choose the hashtags bringing you the most visibility on topics concerning you (see our list of search tools on popular Hashtags).

Dialogfeed can for example communicate on  :

  • #socialmedia
  • #marketing
  • #picturemarketing
  • #eventprofs

For this article, you can then imagine a tweet such as :

No, hashtag is not only 1/2 a ton higher ! (Tweet this)

And add the #socialmedia and #marketing hashtags. Make the test !

On the basis on listed and choose hashtags, you should assure that when you make a search, your target can find your content with a high probability.

In other words, have your contents match to hashtags massively or precisely searched and used by your core target (for example #socialwall hashtag is few used but users populations are very good for your activity). Second step will be to be qualitative and use the right tone (but it’s another story).

3 Best Practices to use hashtag :

  • Use hashtags but don’t go beyond limits ! Too many hashtags can harm your implication and get you blacklisted.
  • Publish contents in direct relationship with your hashtags : use trending topics to promote inappropriate contents is a bad idea.
  • Do neither use space nor symbols in your hashtag, otherwise you will break the hypertext link.

Keep in mind that working on social networks is always an expérimentation. Hashtag use is done in empirical mode: each social account, each topic, each community lead to different performance.

[Also read: The social media tool that goes up: the hashtag! #INFOGRAPHICS]


photo credit: pilllpat (agence eureka) via photopin cc

Share
Tweet
No tags.

Related Post

  • 5 Digital Marketing Trends That Will Rule 2020

    By JB | Comments are Closed
    Share
    Tweet

    We are living in an era of the internet. Everything is on the internet. A variety of businesses, especially, B2C (Business to Consumers) retail is touching the sky because of the internet. According to aRead more

    Share
    Tweet
    We are living in an era of the internet. Everything is on the internet. A variety of businesses, especially, B2C (Business to Consumers) retail is touching the sky because of the internet. According to aRead more

  • 5 Content Marketing Strategies For Businesses

    By JB | Comments are Closed
    Share
    Tweet

    Content is King! The above saying is not only true but also very helpful to get success in this digital era. Without a compelling content marketing strategy, there are almost negligible chances of getting theRead more

    Share
    Tweet
    Content is King! The above saying is not only true but also very helpful to get success in this digital era. Without a compelling content marketing strategy, there are almost negligible chances of getting theRead more

  • Why Social Media Marketing is Still an Effective Method for Your Business?

    By JB | Comments are Closed
    Share
    Tweet

    When you’re running a business, you only want what’s best for it.  You constantly need to work on improvement and never let your guard down. Innovation, alertness, and consistency are the key to success. ThisRead more

    Share
    Tweet
    When you’re running a business, you only want what’s best for it.  You constantly need to work on improvement and never let your guard down. Innovation, alertness, and consistency are the key to success. ThisRead more

  • Everything You Should Know About Affiliate Marketing On Social Media

    By JB | Comments are Closed
    Share
    Tweet

    Affiliate marketing is one of the easiest ways to make passive income. Social media is more than just a platform to meet people and keep in contact with friends and loved ones; it is aRead more

    Share
    Tweet
    Affiliate marketing is one of the easiest ways to make passive income. Social media is more than just a platform to meet people and keep in contact with friends and loved ones; it is aRead more

  • How to use interactive content to influence your audience?

    By JB | Comments are Closed
    Share
    Tweet

    Interactive content is the best type of content you can use to raise brand awareness, improve customer loyalty, and increase sales. Polls, quizzes, assessments, tests, contest, and interactive infographics help to achieve excellent marketing resultsRead more

    Share
    Tweet
    Interactive content is the best type of content you can use to raise brand awareness, improve customer loyalty, and increase sales. Polls, quizzes, assessments, tests, contest, and interactive infographics help to achieve excellent marketing resultsRead more

  • Get Your Brand Noticed With Visual Content Marketing

    By JB | Comments are Closed
    Share
    Tweet

        An ounce of image is worth a pound of words!!!! Images, pictures, visuals can have a significant impact on the success or failure of your business. The interesting part is that images canRead more

    Share
    Tweet
        An ounce of image is worth a pound of words!!!! Images, pictures, visuals can have a significant impact on the success or failure of your business. The interesting part is that images canRead more

  • Zoom sur… les métiers du web en 2019

    By JB | Comments are Closed
    Share
    Tweet

    Comme chaque année, le secteur du web ne cesse de se développer. Et comme chaque année, les métiers du web tels que nous avons appris à les connaître se métamorphosent eux aussi : nouvelles missionsRead more

    Share
    Tweet
    Comme chaque année, le secteur du web ne cesse de se développer. Et comme chaque année, les métiers du web tels que nous avons appris à les connaître se métamorphosent eux aussi : nouvelles missionsRead more

  • 10 Content Audit Tools That Make Content Analysis Simple

    By JB | Comments are Closed
    Share
    Tweet

    Running a content audit is all about knowing what you want to achieve before you get started. It’s no use going into the exercise blindly and hoping it makes a difference to your brand becauseRead more

    Share
    Tweet
    Running a content audit is all about knowing what you want to achieve before you get started. It’s no use going into the exercise blindly and hoping it makes a difference to your brand becauseRead more

Cas d’usage

  • For your Website
  • During Events
  • On Screen in your hall
  • Interactive campaign
  • For e-commerce
  • For internal communication

Fonctionnalités

  • Aggregate posts
  • Customize with Templates
  • Slider and Carousel
  • API for Developers

Blog

  • 5 Digital Marketing Trends That Will Rule 2020
  • 5 Content Marketing Strategies For Businesses
  • Why Social Media Marketing is Still an Effective Method for Your Business?
  • Everything You Should Know About Affiliate Marketing On Social Media
  • How to use interactive content to influence your audience?

A propos de nous

  • Team
  • Blog
  • Partners
  • Newswall
  • Contact

Partenaires

 
DEW: Digital Entertainment World
 

All Rights Reserved | Privacy policy | Terms of services | Copyright 2018 Dialogfeed, Made in Paris with Love

  • Products
    • SocialFeed
      • WallFeed
      • SliderFeed
      • Templates demo
        • Classic
        • Card Game
        • Chessboard
        • Patchwork
        • Advertising
        • News
        • TV fit
        • Color
        • Timeline
        • Postcard
        • Smart
        • Legend
    • SignageFeed
    • CrossFeed
  • Features
    • Analytics & Statistics
    • Templates Design
    • Social Media Aggregator
    • AI Powered Moderation
    • Sentiment & Facial Analysis
  • Solutions
    • Website Embed
    • Hashtag Campaign
    • Customer Reviews
    • Live Event
    • Digital Signage
    • Facebook Tab
  • Developers
    • API for Display
    • Instagram API for Display
    • Documentation
  • Prices
  • en
    • fr
  • Français 
  • English 
We use cookies to ensure you the best website experience . If you continue we assume you agree on it.Ok