5 things you’re missing by not blogging for your business
Your team rocks, your product is amazing, your website is well designed and your sales are increasing every day. Seems like you have everything for your business to succeed.
Well, almost. Have you ever considered blogging for your business? What is it you ask? Well according to lifewire.com “a blog (also called a weblog or web log) is a website consisting of entries (also called posts) appearing in reverse chronological order with the most recent entry appearing first (similar in format to a daily journal). Blogs typically include features such as comments and links to increase user interactivity. Blogs are created using specific publishing software.”
But blogging is way more than just that. It’s one of the most impactful and easiest way to promote your business for free. And no, blogging is not just for personal use, in fact blogging can be adapted to any use, including professional, just by targeting the content. Here are 5 benefits that blogging for your business will bring you, in case you are still hesitating on whether you should jump ahead or not.
I know what you’re thinking, you don’t have enough time and you don’t have anything to say, but you’ve got to make time for what matters, right? Especially in an era when everybody is doing it, you don’t want to lose ground to your competitors.
1. Traffic growth
Blogging will bring new traffic to your website. Yes, your website could do pretty good without a blog but you want visitors, other than your clients, to visit your website. You want beginners, experts, potential clients and clients to spend more time on your site. Find interesting subjects and questions on your area of business, and discuss them on your blog. To generate leads, do not hesitate to add call-to-action buttons (like free trials for example), on all of your blog posts.
2. SEO improvement
When blogging, you are creating valuable content for search engines. In the long term, this will improve your ranking and also raise your traffic. For each post, a new page is create on your website and every page created is another ranking possibility. If you can have other bloggers link back to you, it will further increase the amount of inbound links to your site.
3. Social media presence
The best way to attract people that are interesting in your product is through social media. Share your blog content by using carefully picked hashtags, make your posts visible for potential buyers. Also, this is a great way to interact with your niche and create a bound with them. Needless to say, a brand accessible to its (potential) customers is already trusted by them.
4. Leadership assertion
Blogging for your business is a powerful way to stand out as a leader in your industry. This will benefit your brand image by showcasing your expertise and leadership. For a customer, there is nothing better than a brand that is an expert is their domain.
Show that you’re not just any brand. You want to be seen as THE brand that understands its target the most. In order to make experiences and not just sales, you should create a story around your brand, and blogging for your business is definitely the way to go. You could show insights of your company, your ideas and your philosophy on your blog. Tell your customers why you are in business, and make them feel like they are persons, and not number.