How to generate sales through a social wall ?
It is no secret that social walls are a must-have for digital businesses. Whether it’s for an event, a website or TV, they just look so great, on any platform. But other than just aesthetics, there are other benefits that come with setting up a social wall for your company. As a reminder, a social wall is a digital wall that collects all your social media posts (twits, Instagram pictures, Vine videos, etc..) and puts them in one place. But all of this wouldn’t be possible without the use of a hashtag. It’s a keyword preceded by the symbol “#” that enables you to find all posts on the same subject. Social walls can also be live, which is when posts are displayed on a screen, in real time during events. As to business2community.com, consumers say that social media plays almost as big a role in purchasing decisions as does television.
By creating user generated content, you are designing an impactful visual experience for your potential clients which at the end, results in generating sales. Here are 4 ways you can generate sales through a social wall.
1. One thing at a time
Have your customers showcase a particular product/service of your company. Why? First because social walls act as a review forum for potential clients. They want to make sure your product looks as good in real life as it does on your website. Also, guess what? Happy customers attract more customers so don’t hesitate to engage them in your promotional campaigns. Oh, and don’t forget influencers! They can be very helpful when trying to generate sales through a social wall. If an Instagram It-Girl approves your product and shares it with her 100k followers, your product might go viral!
Sometimes, even the best product of all times is not enough to motivate your audience to share it. A prize can be a great motivation for your clients to share their experience with your company. Organize a picture/video contest to highlight your product through a social wall. You can pick several winners for more chances to win. This will promote your product online as well as attracting new clients.
3. What’s your mantra?
Yes, a social wall can do the promotion of a service/product, but not only. This is also an opportunity to share what your company stands for, take advantage of it! Ask your audience to share moments of their life (vacation photos, home decoration, food plates… be creative with it!) that can relate to the philosophy of your company. You might ask, how does this has anything to do with sales? Well, according to marketingsherpa.com, 33% of millennials identify social media as one of their preferred channels for communicating with businesses. Customers want a company that they can relate to.
4. Bring it home!
We often see social walls in a BtoC perspective, but have you ever considered setting up one in your own company? Just imagine this: you have an important meeting with the CEO of very big company. The CEO enters the hall of your company and sees a social wall with pictures of your dedicated employees, having brainstorming sessions. There’s also pictures from your last events and prototypes of your next products. Do you get where this is going? Yes, social walls could help you close BtoB deals! Social walls are the sign of a dynamic and trendy business, with a strong digital presence. This could reassure other companies about working with you.
You got it, social walls can generate sales in so many different ways. Just make sure you choose a great hashtag, and the right social media aggregator. Subscribe to the Dialogfeed trial run to get your social wall experience, and generate more sales for your business!