How social media is putting a positive impact on web design

The web world is changing really fast and thus it is necessary to be perfect in all respect in order to gain optimized results. So, it is a good habit in the current environment to always follow the best web practices in order to stand out your website from the niche competitors and thus gain profitable results.

It is a well- known fact that social media is an important element for branding and promotion and helps in improving the traffic on your website. Here arises the need to give extraordinary inputs in your web designs so that whatever you will post over the web in reference to your website will be classy enough to lure the customers.

It can be concluded that social media, being a vast communication channel, acts as a great source to create tempting web designs. Analyzing the cruciality of interactive web designs, it is the need of the hour to efficiently utilize the social media and produce tremendous results. What Social Media is Adding to Your Web Designs? Let’s read the below benefits to know how social media is playing a big role in producing alluring web designs.

Visuals are major than text

It is a common saying that a picture is worth a thousand words. It simply relates to the fact that visuals are a better approach to represent products and services of your business. From past trend of infographics and high quality images, the scenario is changing to videos and memes pertaining to your business.

Backlinks are crucial

Backlinking is loved by companies to gain customers via social media and your website must be well-optimized for stream of customers. The design is well-versed with the landing pages and allows customers to click on targeted social posts. Moreover, websites are allowed to link to the social media, either through the blog posts or with the specific landing page designed for the same purpose. Cross-promotion is also a beneficial factor in this context.

Impact of responsive designs

As most people are using social media with their smartphones, it becomes crucial to opt responsive designs for all kind of the websites. It is obvious that if a business want its brand website to be visited through social media, their website must be mobile optimized. This is because no one is going to switch to their desktop by putting their phone down only to visit you. So, if you want to gain conversions with social media, shake hand with the responsive design.

If you want to check whether your website is responsive or not, responsive design checker tool is a good option for better analysis.

Storytelling pattern

People invest a major portion of their online time on social media to keep an eye on the stories of other people by looking their photographs and important events. In brief, social media is their daily dose and to give them an interesting story is the key to gain comments, conversions and great number of visitors.

Interactive designs are common

Every social platform is filled with interactive content and customers expect similar legacy and passion via delivering interesting and engaging content in everything they do. Successful websites are designed with a motto to lure the audiences through artful displays. The interaction type that they seek, includes one-on-one interaction, comment features, videos and similar visuals.

These features are required for excellent performance in both web and social media page design, and can be incorporated on landing pages and blogs along with pages like ‘About Us’ and ‘Contact Us’.

User-generated content

Although content is the king, a bookish language is not always preferred over your entire website. Some variation needs to be injected in terms of reviews, testimonials and comments. Adding a comment box is also a good practice to include customers voice via comment over your blog post. An added advantage here is that you are allowed to filter the comments if they found offensive.

Social icons are integral

Social media icons are serving as a staple in website designing that can be easily incorporated into multiple pages to make it easy for customers that they can share your pages instantly on their specific social media profiles. It is a good habit to embed these icons into a pretty design by adding them in a noticeable manner.Here, the point of concern is to add them in such a manner that you do not have to compromise with the content, as most sites the icons block the content with the user scrolls.

Focus on images

Online marketing content filled with more text and less images is in great popularity nowadays. The immense craze of social media like Instagram has moved the focus from text to images and videos with text playing second fiddle to develop engaging content.

Content is being developed today with a success mantra of speaking less and showing more because images are served to be more effective in communicating with large spectra of audiences. Websites that are now being designed by using more images to gain the associated benefits.

Wrapping up

As a big communication channel, social media is holding a big place in the web world to create positive results with engaging the web designs. As a website is the mirror of your business, it needs to be carry pretty designs that can showcase you all over the web in an authentic way. This is the reason that social media is putting a great impact over web designs, because at the end of the day your business must reach to the heights of success by breaking all the milestones.

Author : David Meyer is an expert web developer at CSSChopper which is the best PSD to HTML Service provider company. He is a skilled writer who is known for creating interactive blog posts related to social media and its impact in the web world. He is passionate enough to share his technical knowledge across the readers.