Electronic Arts (EA), is an American company who is a pioneer in the video game industry. EA mostly retails products targeted to young people who are fond of entertainment. The brand realized the link between social media and engagement through a fun hashtag campaign.
Users have to take a selfie with an EA product, and add the hashtag #mercimamie (thanks nan’) to it, before publishing it on social media. This campaign was launched after Christmas and the customary presents that comes with it, hence the #mercimamie hashtag.
This social wall was crucial to:
– Improve brand image
– Gather client’s testimonies
– Reinforce storytelling
Associated with the right keywords, a hashtag campaign allows engagement generation which leads to sales increase.