Maximizing user engagement through personalized apps
For all app developers, the successful development of an app is closely followed by the worry of continuous user engagement. With the ease attached to app downloads and the variety of apps open to all users, mobile app developers are hard pressed to not only develop good applications but functional apps.
About 23% of app users barely go past the first use. With thousands of mobile app developers working round the clock to develop new apps, the market for mobile applications is over saturated and hence offers little loyalty to any applications. With the abundance of technological innovations, personalized apps might be the only way Indian app developers can ensure user loyalty.
Creating an adequately personalized application which will keep the users thoroughly engaged is the best way to ensure the survival of the application for all users.
Developing a personalized app sets the stage for renewed user interest with every encounter. Apps with personalized features improve your user engagement and make them more sustainable.
Here are a few tips to get you started on developing an app to keep the users coming back for more:
1. User activity analysis
To get personal, you need to know your users. Getting the important data informing you about the target users’ activities is the first step in personalization. Analyzing data on past encounters and interactions with your application will help you understand their interests and how active they are on the platform. Taking out time to analyze their most active features on the application will effectively simplify their interest.
Having this information for each user will help in categorizing the different user groups according to their preferences and inclinations. Each user from the most to the least active is important and defines different opportunities for app development. Time of use, login frequency, and level of content participation are some grounds for development.
Being able to utilize this data will help in developing user-friendly content, geared for specific groups. Connecting the users with such content will result in improved user engagement and overall experience with the app.
Another way of observing user experience is by using a visual mobile app analytics solution. These analytics make use of user recordings, heat maps, and visual reports to enable mobile app developers to view first-hand the user interactions with their apps. Putting all these available data together would enable development of highly personalized apps for any market, with maximum user interaction.
When users have been away for a long time or haven’t checked back after downloading your app, you need to become aggressive. Do not hesitate in getting your users attention. Sending personalized notifications created to fit specific groups or even individuals will be ideal. Sending push notifications is an effective way to get the attention of disloyal app users.
Sending interesting and funny messages reminding your users of the fun or functionality they derived from using the app structure is perfect for bringing it to their attention. Knowing the peak period your user engages your mobile application and sending notifications at the exact time of the day will propel them to use your mobile application.
A popup notification should not irritate users. Kindly being asked to check out an interesting tidbit on an app is almost too much for users to resist.
Customizing your applications is the best possible way of surviving in the mobile app business. Building on user engagement and brand loyalty through personalization is the best way to go for Indian app developers.
Author : Harnil Oza is a CEO of Hyperlink Infosystem, a mobile app development company having a team of best Indian app developers who delivers best mobile solutions mainly on Android and iOS