Visual content changes everything

BMW is a german company specialized in luxury vehicles and motorcycles, since 1916. BMW Motorrad sells trendy motorcycles that thrill and speed enthusiasts enjoy.
The brand wanted to convey this feeling of freedom through visual content. The hashtag #MakeLifeaRide sumed up the whole concept of the campaign.
This hashtag campaign rendered a community of motorcyclist lovers. The visual content that appeared on the wall was published via Instagram.

The social wall allowed BMW to:

– Stand out among their competitors

– Create a story around their products

– Make their website livelier thanks to visual content

BMW managed to increase their social media presence, while generating leads in their niche.