If you want to increase your impact on social media, create your own social wall in 5 minutes here.
« Voyageurs du monde » is a travel agency group specialized in customized trips… In order to make the experience of a successful trip, the group is present in more than 150 countries and has qualified advisers who have tested each of the trips. They are committed to designing trips with respect for people, cultures and their environment by following 3 actions aims :
– Tourism at the peace service
– Respect for people
– Systematic carbon offsetting
Their project was born out of the need to highlight the live content of their travelers’ community by offering them a share place on their website.
The agency therefore decided to add user-generated content through a map shaped social wall.
Using the hashtag #Voyageursdumonde their community members have the opportunity to share their photos and travel experiences.
The aim of this project was to significantly empower their site.
The social wall allowed them to animate the exchanges between the different members of their community while highlighting their: #voyageurdumonde.
The fact of highlighting the most beautiful posts of their members shows recognition from the group. It has created a complicity between Voyageurs du monde and their audience.
Social walls open up impressive and infinite possibilities that can be presented in different forms.
Voyageurs du monde, have presented theirs in a map form. Why ?
The map allows to project new visitors to the different destinations already made by their community and imagine what their next destination could be. It also provides a qualitative, fresh and illustrated opinion of their services.
– Captivate new users
– Create traveler community
– Boost website activity
– Give community appreciation
Combining social media and travels via user generated content is a very effective way to drive more traffic to a website, to raise brand awareness and to create a link between the brand and its community.
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