Goblin is a fantasy Korean drama, where the main characters are in continuous opposition. This social wall for TV brought this confrontation off screen. The hashtag campaign was a tool to feed the website and engage viewers.
Using the hashtags #TeamGongYoo et #TeamLeeDongWook, fans were able to choose their side and support their favorite character. The Dialogfeed API, enabled this client to achieve a unique social wall that fits perfectly with their brand image.
– Highlight the plot of a show
– Gain new viewers
– Promote actors
Having a social wall for TV is definitely a great way to keep in touch with fans constantly.