Snapchat Marketing Possibilities
Snapchat is one of the most popular social media platform among millennials, and we understand why: it’s simple, fun and it almost feels like it’s a game, rather than a social network. But the reality is, it’s definitely not a game:
- There are 150 million daily users, which makes it more popular than Twitter
- More than 70% of snapchat users shop online
- Snapchat users spend at least 30 minutes on the app per day
- It is part of the top 13 apps downloaded
Because brands are still trying to figure out how to use it, there is less competition on Snapchat despite its potential to generate leads and sales. It also has this behind the scene/authentic side that makes it so different and personal. But if used properly, Snapchat marketing possibilities can be endless to gain popularity for your company. You can communicate with your online community, share exclusive information, produce quality storytelling and organize contests. But how do you know it’s really the best place to promote your product/services?
Before we get into Snapchat marketing possibilities and how a business can be successful on Snapchat, let’s first review how Snapchat works:
1- When you first open the app, you are not directed on your feed like on Facebook on Twitter for example, you land on the camera page. You can then take a picture or a short video (not longer than 10 mins) that is called a “Snap”.
2- If you touch the middle of the screen, the camera lens will now be seen through a « filter ». Filter makes pictures and videos more fun and dynamic, and they are one of the elements that make Snapchat so famous and different.
3- Then, you can also add another filter that can change the color of your picture (like Instagram) it can also add text, time, speed and location, if your GPS is activated.
4- Before sending your snap, you can change the length of it, which goes from 3 to 10 seconds
5- Your snap can be shared with all your Snapchat friends or you can only send it to specific users
The combination of your snaps is called a “story”, which can only be seen for 24 hours, then it will disappear.
Snapchat is also a place where you can chat, send pictures, videos, audios and even call.
Who is on Snapchat ?
Although Snapchat has a very young audience, more than half of new Snapchat new users are actually over the age of 25. So, even if millennials are not your target demographic, you can still use it for your business. But of course, if your demographic is only seniors, then you shouldn’t be using Snapchat. Who is your target? Do they use Snapchat?
How should you use it?
1- Coupon codes
Offering coupon codes or advertising promotion is one of the best Snapchat marketing possibilities to attract new customers while making already existing clients faithful to your brand. They create a sense of urgency, which is a major buying factor.
2- Personalized geofilters
Add a personalized geofilter to encourage users to use your services, and most importantly to share it on social media when they do. All you have to do is upload your company’s logo, add your dates (it’s up to 30 days) and location of the geofence. This way, when users will activate their GPS near your business, they can use your geofilter.
3- QR codes
QR codes can be read by a camera or a smartphone, it works the same way barcode does. One of the most effective Snapchat marketing technique is to personalize your already existing QR code to the design of your brand, and print it on products to attract new followers and promote your products.