7 Tips To Boost Business Engagement On Social Media
If social media isn’t a big part of your social media strategy, it should be. It’s the best way to reach your audience in this day and age, as they’re always contactable online. If you’re already using social media, then you need to make sure that you’re using it to the best advantage. Here’s 7 tips to help you boost business engagement on social media.
1- Use good quality images
A good image is essential to use on every social media post. They should make the reader stop and take notice, as they scroll through their feed. You’re looking for images that are high resolution, attractive, and that speak to your audience. Either have your own professional photos taken, or use good quality stock images that illustrate your posts perfectly. The better your images, the more you’ll engage your audience.
2- Use social feeds to share with your audience
Wherever you’re sharing your company online, you want to feel connected with your audience. A good way of doing this is to use a social media aggregator, or wall, to show what people are saying about you. Services like Dialogfeed can do this for you quite easily. Their tools help you aggregate your business social media feeds, and display them in one place.
You can choose to put these on public display in your place of business, to show visitors your connection to the audience. You can also use it as a personal dashboard, where you can see everyone who’s mentioning your business at a glance. It’s a helpful way to stay engaged with the audience.
3- Focus on your SEO
Did you know that your social media posts can be found through Google and other search sites? It’s true. That’s why you need to apply everything you know about SEO to every post you write on Facebook or Twitter. This includes:
– Use keywords that are meaningful, but don’t stuff them in the text. Instead, use them where they would naturally fit in the text.
– Write longer form posts to give the reader value.
– Link back to sources to cite them, and to build valuable connections.
– Remember to tag other users when appropriate, to credit them and build relationships.
4- Hire the writers when you need them
Even if you’re the best copywriter when it comes to your social media campaign, you’re going to need help from time to time. Either you don’t have time to write an important post, or you’re not quite sure how to proofread and edit it. When this is the case, the best thing to do is to hire in an expert.
They’ll help you get your content looking perfect. Here’s a few sites you can look at ordering from:
5- Enable social sharing buttons
When writing content, either on social media or on your site, ensure that you’re making it easy for readers to share your content with others. It’s easy to find plug ins that will give you a social sharing bar on your blog, so make sure you’ve got one installed and enabled. That means it’s easier than ever for readers to share with their friends. Remember, though, that many readers like to read on mobile. As this is the case, make sure that the social sharing bar isn’t blocking the content when they’re reading in this format.
6- Keep talking to your followers
Have you ever sent a message to a business on social media? Were you replied to, or ignored? If you were replied to, it probably made you feel good, that the company cared about you as a person. If they didn’t, on the other hand, you probably felt ignored and unimportant to whoever runs the feed. This is why it’s so vital that you engage with your audience. Answer questions and get in touch when they want to talk. You’ll see just how much the audience appreciates it.
7- Study your competitors’ tactics
If you have competitors who are having success, you need to find out why. There are plenty of tools online that will help you look into their tactics and see what they’re doing, and let you study them. Some will go into a lot of detail, including giving you the keywords they’re using, and the demographics they’re targeting. You can then adapt their tactics for your own audience, and find some success of your own.
As you can see, boosting your social media presence is a mixture of improving your content and keeping an eye on your metrics. If you can do that, you’re sure to really take off online and find a new audience. All it takes is some attention to detail.
