A major event came to shake up the French beauty addicts world. Until recently Kat Von D products were not available in France. But from now on, they can be found in France, at any Sephora store. Sephora is a French chain is cosmetics stores which retails products all over the world.
In partnership with Grazia magazine, the company managed to enhance Kat Von D products on a social wall. The brand’s enthusiasts have to take pictures of themselves wearing a Kat Von D product and add the hashtag # SephoraLovesKatVonD to their selfie.
This hashtag campaign by Sephora and Kat Von D allowed:
– A connection between consumers and the brand
– Product promotion
– The launching to be a social media event
Sephora and Kat Von D successfully used user generated content (UGC) to maintain their brand image.