Digital content for brand promotion

Lay’s is an american company that sells a large variety of potato chips.
Lays products are aimed at anyone that loves salty treats and that also enjoys living life to the fullest.

To promote their brand, the company decided to launch a hashtag campaign. Buyers have to post a picture holding a Lay’s Smile pack and post it on social media with the hashtag #SmileLaysCy. For every selfie posted, the company plants trees in Cyprus and users get a chance to win gifts. This is an origianl way to use digital content for both brand presence and ecology.