– Product promotion
– Maintains brand image
– Active presence on social media
L’Equipe is the leading sports newspaper in France.
The daily paper promoted the launching of their new tabloid format through this dynamic hashtag campaign.
Readers who published photos about this launch were aggregated on a social wall via the hashtag #nouveauLEQUIPE.
The hashtag campaign was also printed in the newspaper.
homepage live events
live events
homepage live events
hashtag campaigns website
hashtag campaigns website
hashtag campaigns homepage live events
homepage website