– Introduces a new culture
– Highlights landscapes
– Increases touristic attraction
The Pays basque (south east of France) tourist office set up a touristic hashtag campaign to showcase their cultural identity. They used the hashtag #enmodebasque to present sceneries, events and foods that make the Pays basque so unique. Thanks to the social wall displayed on their website, the tourist office won the communictions trophee in Bordeaux (France), in November 2016!