En mode basque: a touristic hashtag campaign
16 December 2016
0 A touristic hashtag campaign is an opportunity to promote a destination:
– Introduces a new culture
– Highlights landscapes
– Increases touristic attraction
En mode basque use case
The Pays basque (south east of France) tourist office set up a touristic hashtag campaign to showcase their cultural identity. They used the hashtag #enmodebasque to present sceneries, events and foods that make the Pays basque so unique. Thanks to the social wall displayed on their website, the tourist office won the communictions trophee in Bordeaux (France), in November 2016!
