CX Paris : How to efficiently use social media in customer experience?

CX Paris is an exhibition which gather more than 300 professionals specialized in customer experience and who work in different sectors whether in banking, insurance, technologic or social media.

This event took place in the #CloudBusinessCenter in Paris. This day was animated by 3 main parts:

Innovative exhibitors presented their solutions and their company

Some professionals presented their work by emphasising their new solutions to be at the culmination of customer experience and services, through collaborative workshops.

In addition, conferences were organized, more than 30 renowned and skilled speakers shared their experience in customer domain to reach and to provide better customer satisfaction whether through rapidity, facility but also through innovative projects.

All attendees were able to react throughout the whole day with the hashtag #CXPARIS. Participants had the possibility to post on all social networks and to see instantaneously their posts and their interactions on the social wall especially made for the event. These interactions through the social wall allowed to highlight the significance of social media in customer experience.

Workshops’ and conferences’ animations were shared and displayed on the social wall which allowed to all attendees to be more informed to have clearer idea about the relation which includes social media in customer experience.

How could social wall improve customer experience?

– By raising customers voices through social networks thanks to the direct and spontaneous function provided by the social wall.

– By allowing companies to identify some dysfunctional aspects related to customers experience thanks to the collection of all social media into one clear social wall.

– By giving possibility for companies to improve their customer experience by reaching their goals.