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Public Sénat, is the official tv channel for the French Senate. The channel essentially broadcasts debates around political news. To welcome the different French presidential election candidates, Public Sénat set up a TV set at Salon de l’Agriculture, the French agricultural exhibition

Social media and television: the winning duo

With the hashtag #SIA2017, internet users could react to the debates discussed during the exhibition, directly through Instagram, Twitter and Facebook. The reactions were displayed on big screen, during the entire event. The mix between social media and television allowed quality interaction between viewers and political figures

Setting up this hashtag campaign for an event was beneficial to :

– Promote the Salon de l’Agriculture

– Bring life to Public Sénat’s social accounts

– Give a brand new image of political debates

All these elements allowed Public Sénat to gain engagement, and a long-term popularity in a fun way by associating social media and television.